On February 1, 2017, Prof. Dr. Michael Scharkow took over the chair of digital communication.
Our research group is interested in media use and effects, especially regarding online media. This concerns the question of how individual, media and context factors influence the use, reception and effects of media content, and how the attitudes and behaviours of the recipients develop in the short and long term. Moroever, we analyze the interplay between media change and audience change in times of digitilization, convergence and networking. As media use and effects can not be understood without consideration of media content, another focus of our research group is the analysis of media messages, from tweets to the newspaper articles.
We are committed to an empirical, social scientific approach to communication research, which is reflected not only in our research, but also in our teaching methods. For us, communication research means not only creating and discussing theories about media content, communicators and recipients, but also examining them empirically. Therefore, empirical research practice is an essential part of our teaching program, as is contemporary social science methodology.