Prof. Dr. Michael Scharkow has accepted a position at the Department of Communication at Johannes Gutenberg University Mainz starting in the winter semester 2019/20. Email: email@example.com
Our research group is interested in media use and effects, especially regarding online media. This concerns the question of how individual, media and context factors influence the use, reception and effects of media content, and how the attitudes and behaviours of the recipients develop in the short and long term. Moroever, we analyze the interplay between media change and audience change in times of digitilization, convergence and networking. As media use and effects can not be understood without consideration of media content, another focus of our research group is the analysis of media messages, from tweets to the newspaper articles.