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Assistant Professor of Innovation & Entrepreneurship

Publications

Marco Hubert

Original Articles in Academic Journals Including Review Procedure

  • Achtziger, A. / Hubert, Marco / Kenning, P. / Raab, G. / Reisch, L.: Debt Out of Control: The Links Between Self-Control, Compulsive Buying, and Real Debts , Journal of Economic Psychology, 2015, (49): 141 - 149
  • Strombach, T. / Hubert, Marco / Kenning, P.: The Neural Underpinnings of Performace-Based Incentives, Journal of Economic Psychology, 2015, (50): 1 - 12
  • Hubert, M. / Hubert, Marco / Gwodz, W. / Raab, G. / Reisch, L.: Compulsive Buying - an Increasing Problem? Investigating and comparing trends in Germany and Denmark, 2010-2012, Journal für Verbraucherschutz und Lebensmittelsicherheit, 2014, (9): 280 - 284
  • Hubert, Marco / Hubert, M. / Riedl, R. / Kenning, P.: How Consumer Impulsiveness moderates online trustworthiness Evaluations: neurophysiological insights, Proceedings of the International Conference on Information Systems, 2014, (44): 1 - 14
  • Hubert, Marco / Hubert, M. / Florack, A. / Linzmajer, M. / Kenning, P.: Neural Correlates of Impulsive Buying Tendencies during Perception of Product Packaging , Psychology & Marketing, 2013, (30): 861 - 873
  • Linzmajer, M. / Hauck, J. / Hubert, Marco / Prügl, R.: Who is the brand creator? The effect of different brand biographies on the perception of brand personality, Advances in Consumer Research, 2012, (40): 1131 - 1131
  • Brock, C. / Blut, M. / Evanschitzky, H. / Kenning, P. / Hubert, Marco: Don’t care about Service Recovery – Inertia Effects buffer the Impact of Complaint Satisfaction , Advances in Consumer Research, 2012, (40): 1135 - 1135
  • Hubert, Marco / Linzmajer, M. / Riedl, R. / Kenning, P. / Hubert, M.: Introducing Connectivity Analysis to NeuroIS Research, Proceedings of the International Conference on Information Systems, 2012, (42): 1 - 15
  • Hubert, M. / Hubert, Marco / Kenning, P.: Does the retail brand bias consumer decision-making? An fmri study on retail brand Frames and the Evaluation of product packaging, Advances in Cosnumer Research, 2011, (38): 1 - 1
  • Hubert, M. / Hubert, Marco / Kenning, P.: Compulsive Buying - Also a Male Problem?, Advances in Consumer Research, 2011, (38): 1 - 1
  • Linzmajer, M. / Hubert, M. / Hubert, Marco / Kenning, P.: The Perception of Lower and Higher Price Thresholds: Implications From Consumer Neuroscience, Advances in Consumer Research, 2011, (40): 792 - 793
  • Riedl, R. / Hubert, Marco / Kenning, P.: Are there neural gender differences in online trust? An fMRI study on the trustworthiness of eBay offers, MIS Quarterly, 2010, (34): 397 - 428
  • Hubert, Marco / Hubert, M. / Sommer, J. / Kenning, P.: Consumer Neuroscience - The Effect of Retail Brands on the Evaluation of Product Packaging, Marketing Review St. Gallen, 2009, (4): 28 - 33
  • Hubert(Stoll), Marco / Hubert, M. / Kenning, P. / Ahlert, D.: Consumer Neuroscience und Neuromarketing - Der Blick ins Kundenhirn, Marketing Review St. Gallen, 2008, (25): 34 - 37

Book Contributions

  • Ahlert, D. / Hubert, Marco: Offene Fragen der Markenführung an die neurowissenschaftliche Markenforschung, in: Bruhn, M./Köhler, R. (Hrsg.): Wie Marken wirken. Impulse aus der Neuroökonomie für die Markenführung, München, 2010, 47 - 58
  • Ahlert, D. / Hubert, Marco: Consumer Neuroscience – Anwendung und Nutzen neurowissenschaftlicher Mess- und Analysemethoden in der Konsumentenverhaltensforschung, in: Bruhn, M./Köhler, R. (Hrsg.): Wie Marken wirken. Impulse aus der Neuroökonomie für die Markenführung, München, 2010, 59 - 74
  • Kenning, P. / Hubert, Marco: Neurale Korrelate attraktiver Verpackungen, in: Schröder, H./Olbrich, R./Kenning, P./Evanschitzky, H. (Hrsg.): Distribution und Handel in Theorie und Praxis, Wiesbaden, 2009, 533 - 551

Reviews of Works by Other Authors

  • Hubert, Marco: Quo vadis Manufacturers? - Private Label Strategy: How to Meet the Store Brand Challenge, International Journal of Retail and Distribution Management, 2009, (37): 1008 - 1009