Jasper David Brüns is a research fellow and PhD student at Chair of Marketing at Zeppelin University, Friedrichshafen. In his dissertation, supervised by Prof. Martin Meißner (PhD), he investigates the impact of attentional processes on consumer behavior in information-rich digital marketing environments. Before commencing his fast-track doctorate, he studied Corporate Management & Economics (B.A.) at Zeppelin University, Friedrichshafen with studies abroad at Peking University (Guanghua School of Management) and University of California, San Diego (Rady School of Management).
| Persuasion Knowledge
| (Visual) Attention
| Social Media (Influencer) Marketing
| Fundamentals of Marketing (Fall 2021)
| CME Advanced Seminar: Understanding Consumer Preferences (Fall 2021)
Supervision of Humboldt Projects and Bachelor Theses:
| Impact of Social Media Experience on Persuasion Knowledge Activation and Effects
| Investigating Effects of Congruency and Timing in Podcast Advertising
| User Evaluation of Persuasive Messages Across Different Social Media Platforms
Supervision of Zeppelin Projects based on individual request.
In all research projects, a quantitative empirical approach as well as scripts in English language are desired. Suggestions besides those listed are always welcome.
|Phone:||+49 7541 6009-1223|
|Room:||Semi | 0.17|