Special session at EMAC 2021: Modeling Attention in Choice

Martin Meißner (Zeppelin University), Josua Oll (University of Oldenburg) and Alexander Bassen (University of Hamburg) will give a presentation at the European Conference of Marketing (EMAC) that takes place online in May 2021. Their paper is entitled “Goal-Driven and Stimulus-Driven Attention in Multi-Attribute Choice: Insights from an Eye-Tracking Experiment” and will be discussed in a special session “Modeling Attention in Choice” at the conference.

The session further comprises the following two contributions:

Bridging between Hypothetical and Incentivized Choice by Arash Laghaie and Thomas Otter (Goethe University Frankfurt)

Lottery rewards in incentive-aligned choice-based conjoint studies by Narine Yegoryan (Humboldt University Berlin)

Martin will also give a further presentation at EMAC 2021 together with colleagues from Bielefeld University:

How can celebrities become popular on social media? The importance of self-disclosure and endorsement by Jan Klostermann, Martin Meißner, Alexander Max, Reinhold Decker

Time to decide

This website uses external media, such as maps and videos, as well as external analytics tools – all of which may be used to collect data about your online behavior. Cookies are also stored when you visit our website. You can adjust or revoke your consent to the use of cookies and extensions at any time.

For an explanation of how our privacy settings work and an overview of the analytics/marketing tools and external media we use, please see our privacy policy.