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New paper: Shopping in Virtual Reality Stores - the Influence of Immersion on System Adoption

Source: Karlsruhe Institute of Technology (KIT) - Christian Peukert

Our paper entitled “Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption” by Christian Peukert (KIT), Jella Pfeiffer (JLU), Martin Meißner (Zeppelin University), Thies Pfeiffer (Universität Bielefeld) and Christof Weinhardt (KIT) was published in the Journal of Management Information Systems (JMIS).

Read the full article here