Vera Zanger

Zanger

Short Bio

Vera Zanger is an external PhD student at Chair of Marketing who works as an e-commerce analyst at Strellson AG. After studying business administration at University of Münster, she gained professional expertise as a strategy and marketing consultant. In her dissertation, she examines the effectiveness of augmented reality (AR) marketing within the customer journey. Particularly, her research focus is on the impact of AR on the relationship between customers and brands and the corresponding implications for brands.

Research Interests

| Augmented Reality Marketing
| Consumer Behavior & Consumer Psychology
| Brand Management
| Customer Relationship Management & Customer Experience Management
| Marketing Communication

Social Media

Time to decide

This website uses external media, such as maps and videos, as well as external analytics tools – all of which may be used to collect data about your online behavior. Cookies are also stored when you visit our website. You can adjust or revoke your consent to the use of cookies and extensions at any time.

For an explanation of how our privacy settings work and an overview of the analytics/marketing tools and external media we use, please see our privacy policy.