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Chair of Political Communication


The Chair of Political Communication at Zeppelin University is part of the faculty of political and social sciences. Regarding content, the research focuses on analyzing the structure of public debates that implicitly or explicitly have an effect on political decision-making. Thus, in the last years there have been studies to analyze public debates in the following areas:

  • Climate Change and Energy Policy (Reduction vs. Adaptation, Role of Science, Climate Skepticism, Energy Turnaround, Two-Degree-Target)
  • Public Perception of Companies During the Financial and Economic Crisis
  • Reform Discourse on the Future of the German Social and Welfare State
  • Public Role and Political Communication of Foundations
  • Reform Debates in the Cultural Sector
  • Public Perception of Tools of Citizens´ Participation in Large Infrastructure Projects

Research Projects