Sep 202319Tue
19.30 o'clock – 21.00 o'clock
Friedrichshafen | Construction Site ZF Campus, 1.07
AlumniTalk | Challenges for Strategic Communication: A Practitioner's Perspective on the Stakeholder Economy in the Digital Society
Nicolas Böttger & Felix Arhelger
The economy is part of society. To be successful, 'business' needs to create relevance, acceptance and enthusiasm for its cause among its relevant societal stakeholders. But how do you do that when mass media is dying, social media is crippled and 'society' is splitting into mere fluid and volatile communities?
Nicolas Böttger and Felix Arhelger – both ZU alumni – may have some answers. In their public talk, they will share practical stories, theses and a "real world view" on media change from their work at FGS Global – a leading international public relations company.