Sep 202319Tue
19.30 o'clock – 21.00 o'clock
Friedrichshafen | Construction Site ZF Campus, 1.07

AlumniTalk | Challenges for Strategic Communication: A Practitioner's Perspective on the Stakeholder Economy in the Digital Society

Nicolas Böttger & Felix Arhelger

The economy is part of society. To be successful, 'business' needs to create relevance, acceptance and enthusiasm for its cause among its relevant societal stakeholders. But how do you do that when mass media is dying, social media is crippled and 'society' is splitting into mere fluid and volatile communities? 

Nicolas Böttger and Felix Arhelger – both ZU alumni – may have some answers. In their public talk, they will share practical stories, theses and a "real world view" on media change from their work at FGS Global – a leading international public relations company.

Event type
Share | Bookmark
Time to decide

This website uses external media, such as maps and videos, as well as external analytics tools – all of which may be used to collect data about your online behavior. Cookies are also stored when you visit our website. You can adjust or revoke your consent to the use of cookies and extensions at any time.

For an explanation of how our privacy settings work and an overview of the analytics/marketing tools and external media we use, please see our privacy policy.