In front of 230 Audi employees and interested people from the region, Prof. Enkel presented in her lecture "Digital Business Model Innovation - but how? ...
What are the greatest challenges of digitization, especially in cooperation with small and medium-sized companies? How do you work in networks with companies ...
We are particularly pleased that Dr. Monika Hengstler, a former doctoral student at the chair, won the grandiose second place among 140 applicants in this ...
Welcome to the Dr. Manfred Bischoff Institute for Innovation Management of Airbus Group! Chaired by Professor Dr Ellen Enkel, the institute has been the center of the research cluster on "Innovation and Technology Management" since spring 2008.
Given the key position of innovation for progress and competitiveness, we have set ourselves the task of exploring the drivers, actors, and processes for successful product, service, or business model innovation. The focus of our research is the implementation of new technologies such as Artificial Intelligence in medicine and the automotive industry as well as the digital transformation of companies through corporate entrepreneurship. There is still a great need for knowledge and research in theory and practice.
Digitalization or the digital transformation describes the fundamental change from processes, products, services to the transformation of complete business models using modern information and communication technologies with the aim to create value effectively and efficiently (Becker, Ulrich, Holzmann, Staffel, & Zimmermann, 2013).
Digital transformation is more than just a transformation of existing business processes, but includes a new way of business model development and a renewal of core competencies through digital technologies to gain a competitive edge (Brynjolfsson and Hitt, 2000). Not only does the corporate strategy and structure have to change in response to new digital innovations, but so must the innovation culture and framework conditions for entrepreneurs.
In order to grasp and help shaping the consequences of digital transformation for theory and practice, we have been working on the following research projects since 2010:
Our transfer projects with practice
Impact of our research
There are still many open questions that we address in our interdisciplinary research on innovation management and digitization. On the following pages, you will learn more about which topics we are examining and how we are doing. You will find out who "we" actually are, how we also teach alongside research and how we work together with practitioners.
We stand for the unity of research and teaching and promote the exchange between theory and practice, students, scientists and companies.
Former Institute Members: