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Dr. Manfred Bischoff Institute of Innovation Management of Airbus Group

Innovation study 2015

In order to innovate, the development of new business models, the integration of various open innovation approaches as well as the explicit initiation of intersectoral cooperations are much discussed issues for many companies. However, how can companies increase their innovation performance by such initiations? For this purpose, the right innovation activities, (inter-)organizational capabilities and an appropriate innovation communication are required.

The Open Innovation Study of the Zeppelin University does provide extremely interesting insights. Especially the participation does result in looking at Open Innovation from different unusual perspectives, which creates very valuable stimulations to the own innovation process. I can highly recommend the participation.

Prof. Dr. Wiltrud Treffenfeldt, Chief Technology Officer Europe, Middle East and Africa | Dow Europe GmbH

Our innovation study 2015 examines amongst others these key issues und illustrates how your company can develop sustainable product, service, process and business model innovations. In this context, we also deal with the current topic of "innovation ecosystems". The innovation study 2015 started at the beginning of April. If you are interested in participating, please get in touch with us.

The participants of the study will receive a detailed report as well as profound insights into the current research. In this way, you can draw important comparisons for your company and make precise benchmarking in order to discover how different initiations can sustainably improve the innovation performance of your company.

To receive profound understanding in these topics, we will collect both quantitative data via the online questionnaire as well as qualitative data via expert interviews and company visits. Hence, the study procedure for 2015 looks as follows:

  1. Detailed online survey in the D-A-CH area (Germany, Austria, Switzerland)
  2. Identification and detailed analysis of companies with excellent performance
  3. Presentation of the “Best Open Innovation Awards” at the "innovation 2015" in Munich (3rd November)

For further information on the findings of the past studies, please have a look at our research reports which can be downloaded further down.

If you have any questions, remarks or suggestions, please do not hesitate to contact us.

Prof. Dr. Ellen Enkel and her team

Your contact person for the study