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Dr. Manfred Bischoff Institute of Innovation Management of Airbus Group

Innovation study 2018

In order to innovate, the development of new business models, the integration of various open innovation approaches as well as the explicit initiation of intersectoral cooperations are much discussed issues for many companies. However, how can companies increase their innovation performance by such initiations? For this purpose, the right innovation activities, (inter-)organizational capabilities and an appropriate innovation communication are required.

The Open Innovation Study of the Zeppelin University does provide extremely interesting insights. Especially the participation does result in looking at Open Innovation from different unusual perspectives, which creates very valuable stimulations to the own innovation process. I can highly recommend the participation.

Prof. Dr. Wiltrud Treffenfeldt, Chief Technology Officer Europe, Middle East and Africa | Dow Europe GmbH


The development of new business models, the use of open innovation and the explicit initiation of cross-industry innovation projects are currently crucial issues for many companies. But how can one's own innovation performance be further increased through appropriate initiatives? This requires the right innovation activities, (inter-) organizational skills and appropriate innovation communication.

Among other things, the 2018 Innovation Study examines these key topics and shows how your company can bring about sustainable product, service, process and business model innovations. In this context, we also deal with the current topic of "Innovation Ecosystems". You can join the Innovation Study 2018 in the near future. The following link takes you directly to the online questionnaire.

Be there, it's worth it: As a study participant, you will receive a detailed report on the results as well as deeper insights into current research at the end of the year. In this way, you can make important comparisons for your company and, after targeted benchmarking, deduce how different initiatives can sustainably improve your company's innovation performance.


In order to gain a comprehensive understanding of the issues described above, qualitative data are collected through expert interviews and on-site visits in addition to the quantitative data provided by the online questionnaire. Accordingly, the following course of study is planned for the year 2018:


  1. Comprehensive questionnaire survey in the D-A-CH region
  2. Identification and more detailed analysis of companies with excellent implementation
  3. Presentation of the "Best Open Innovation Award"

You can read more about previous findings from previous years in our research reports, which are available for download (below).


If you have questions, criticism or suggestions, you are welcome to contact us directly.
Prof. Dr. Ellen Enkel and her team


Your contact person for the study

Sagmeister, Veronika
Phone:+49 7541 6009-1282
Fax:+49 7541 6009-1599
Room:Semi 0.25