Prof. Dr. Ellen Enkel Photo: Audi
In front of 230 Audi employees and interested people from the region, Prof. Enkel presented in her lecture "Digital Business Model Innovation - but how? Automotive companies in the digital future" latest findings from science and research. She spoke inter alia that open and cross-industry innovation activities enable the company to respond more dynamically to rapidly changing environmental conditions and customer needs. However, major innovation projects can only be solved in cooperation with partners from industry, science and politics in innovation ecosystems. With the convergence of technology and customer needs, platform-based business models with partners from the same or different industries are becoming increasingly important to the development of digital services. New business models not only have to be created through cooperation with startups in platforms, incubators or through financial participation in them, but the company needs corporate entrepreneurs from its own ranks to become more agile in the long term. However, these require the appropriate framework conditions, which creates an innovation culture. The final exchange between Prof. Enkel and the participants led to exciting discussions and discussions on the fundamental change in our society and our work, for example on the subject of artificial intelligence.
The event took place on December, 12th 2017 at Audi as part of its scientific lecture series "Audi Colloquium" at the Ingolstadt Conference Center. The current research area of Prof. Dr. Ellen Enkel "Digital Business Models" perfectly matched the focus of the series of events under the motto Digitization and Industry 4.0.