Veronika Sagmeister photo: ZU
We are very pleased to welcome Veronika Sagmeister as Research Associate and PhD student at the Chair of Innovation Management. Ms. Sagmeister has already completed her executive degree in Digital Pioneering here at Zeppelin University in Friedrichshafen and her Bachelor in Business Information Systems at the Duale Hochschule in Stuttgart. During her master's degree, Veronika Sagmeister worked for Hewlett-Packard GmbH at the Chief Technology Office, where she developed and implemented new digital business models. After her master's degree in 2015, Veronika Sagmeister worked at Porsche Consulting GmbH as a consultant for development and innovation. The projects she supervised included the development of a cross-brand R & D strategy for an international automotive group, to the completion of an e-mobility in-depth investigation for an OEM. Veronika Sagmeister is now researching at our chair for her dissertation on the effects of digital transformation on business models.