Chairs, Institutes and Centers
Research Centers
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Center for Mobility Studies | CfM
Center for Mobility Studies | CfM
Schulz, Wolfgang H. Prof Dr habil
The Center for Mobility Studies located at Zeppelin University is committed to the interdisciplinary, intersectoral, and international analysis of the regulatory, ecological, economic, cultural, or planning framework conditions of innovative business models in the mobility sector. The aim of the work at the institute includes the analysis, development, and evaluation of innovative mobility concepts. The CfM offers a neutral exchange platform for science and practice as a network for companies and institutions to develop novel, cross-industrial, and global business model innovations.
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European Center for Sustainability Research | ECS
European Center for Sustainability Research | ECS
Moldaschl, Manfred Prof Dr Dr
In May 2011, the ECS was founded as an independent platform for sustainability research and as a transdisciplinary competence center at Zeppelin University. It has two objectives. On the one hand it wants to give independent impulses towards sustainability research on a national and European level, on the other to contribute to the progress of sustainable action and ways of thinking on a national and regional level ("three-country-border").
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Center for Consumer, Markets & Politics
Center for Consumer, Markets & Politics
Reisch, Lucia Prof Dr
The research center linked players of consumer research in the state, facilitated a more intensive knowledge transfer between science and politics, as well as an exchange between individual research areas. Consumer politics is a cross-sectional task and thus requires research that deals not only with political, but also with economic, social, and psychological questions across various disciplines.
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Leadership Excellence Institute Zeppelin | LEIZ
Leadership Excellence Institute Zeppelin | LEIZ
Wieland, Josef Prof Dr
The Leadership Excellence Institute Zeppelin | LEIZ is a platform for interdisciplinary, intercultural, and intersectoral research, teaching, and executive education on the challenges of leadership excellence in a globalized world. The LEIZ contributes to: governance economics, organizational theory, business ethics, psychology of ethical decision-making, and leadership ethics. It refers to normativity as an organizational governance challenge resulting from different social interests and social requirements concerning the integrity of leadership decisions.
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Center for Cultural Production
Center for Cultural Production
The current developments in the cultural sector show that traditional concepts of art and cultural production are reaching their limits: New players, a changed user behavior, and the demographic change are currently causing radical changes and thus require a new way of thinking. Therefore, the task is to position the arts in a new way in today´s society, and to develop new formats, practices, and distribution channels. The current issues discussed at the Center for Cultural Production thus address the structures, economies, and policies in which future curators, urban planners, festival organizers, general managers of theaters, and entrepreneurs in the cultural sector have to act. We therefore understand cultural production and social innovation not as contrasts, but as an inseparable connection. Thus, we put artistic action into a dialogue with socially informed, academic analysis and political considerations.
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Center for Media & Society
Center for Media & Society
Göttlich, Udo Prof Dr
The Center for Media & Society dedicates itself to researching the interplay of Media- and Societal Change. Starting with the observation of media communication’s significance for modern societies, the centre offers a baseline for a scientific view of the various impacts and interactions of social processes that are handled with and through media. In this interdisciplinary institute, professional expertise and department-specific scientific priorities coexist with one another.
Business & Economics
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Friedrichshafen Institute of Family Entrepreneurship | FIF
Friedrichshafen Institute of Family Entrepreneurship | FIF
Prügl, Reinhard Prof Dr
Are publicly held companies shortsighted, and family businesses careful? Do family businesses mainly think of the inheritance they have borrowed from the next generation, and publicly held companies of the money they have borrowed for the next quarter? That is what we would like to know as well. And there are a lot of additional open questions that we address in our interdisciplinary research on family businesses. In addition to research and teaching, the FIF also promotes the exchange between theory and practice, students, founders, and experienced entrepreneurs.
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Chair of Innovation, Technology & Entrepreneurship
Chair of Innovation, Technology & Entrepreneurship
Prügl, Reinhard Prof Dr
Together with students and entrepreneurs we carry out research on problems and solutions in the complex and conflicting areas of innovation, technology, and entrepreneurship. Our students experience entrepreneurship in real innovation and start-up projects. In teaching and research we thus cooperate closely with leading national and international research institutions, as well as with small and large, existing and developing ambitious companies.
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Honorary Professor of the Law of Family Entrepreneurship
Honorary Professor of the Law of Family Entrepreneurship
Wiedemann, Andreas Hon Prof Dr
Which contracts should be on the shelves of a family entrepreneur? Which current developments of regulations concerning income and inheritance tax should family entrepreneurs keep an eye on? How can corporate governance in family businesses be designed? Can foundations make sense as a way of regulating succession? These are some of the questions addressed by Honorary Professor Dr Andreas Wiedemann in his research and teaching.
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Extraordinary Professor of the Strategy & Governance of Family Entrepreneurship
Extraordinary Professor of the Strategy & Governance of Family Entrepreneurship
Kormann, Hermut apl. Prof Dr
What are the special characteristics of the growth of family businesses? To whom and to how many following partners should proprietorship of the company be given? What does leadership mean, especially in a family business? And which strategic steps should family businesses take for the future? These are some of the questions addressed by extraordinary Professor Dr Hermut Kormann in his research and teaching. Since 2009 Professor Dr Hermut Kormann has been part of the FIF.
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Chair of Empirical Finance & Econometrics
Chair of Empirical Finance & Econometrics
Peter, Franziska Prof Dr
The research of the Chair of Empirical Finance & Econometrics covers a broad range of topics including: Commodity Markets, Derivatives Pricing, Risk Management, Applied Econometrics and Fixed-Income Markets.
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Endowed Chair of Institutional Economics & Transcultural Leadership
Endowed Chair of Institutional Economics & Transcultural Leadership
Wieland, Josef Prof Dr
The Leadership Excellence Institute Zeppelin | LEIZ is headed by Professor Dr Josef Wieland who holds the Endowed Chair of Institutional Economics - Organizational Governance, Integrity Management & Transcultural Leadership.
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Chair of Finance
Chair of Finance
The professorship of the chair is currently vacant and has been publicly advertised.
The website of the chair is therefore currently under construction.
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Chair of Marketing
Chair of Marketing
Meißner, Martin Prof Dr
The research focus of the Chair of Marketing is currently: Social media and digitization, information processing and decision research as well as recommender systems in retailing. Most research projects use a quantitative-empirical research approach and use the latest methods, such as eye tracking, virtual reality (VR), augmented reality (AR) and text mining.
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Chair of Mobility, Trade & Logistics
Chair of Mobility, Trade & Logistics
Schulz, Wolfgang H. Prof Dr habil
The chair is mainly oriented towards economics. Macroeconomic dimensions and microeconomic details are considered, addressed, researched, and interpreted. Whereas business administration, with its evolutionary individual economic theory of institutions as the model of entrepreneurial functions, is moving towards microeconomic theory, the Chair of Mobility, Trade & Logistics is developing a new way of thinking which bases the theoretical explanations of business administration on an economic level. The chair sees its task to transfer knowledge in the same way. Mathematical symbol seeking is to be replaced by becoming able to operationally explain observable facts, to measure them empirically, and thus to act in an entrepreneurial way and to create economic benefits.
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Chair of Socio-Economics
Chair of Socio-Economics
Moldaschl, Manfred Prof Dr Dr
The Chair of Socio-Economics analyzes the developmental relationship between culture and economics from a broad perspective of sustainability. Every culture has an economic basis, and this in turn is culturally influenced. Economic activity in France is different to that in Germany, leadership is different, qualification is different, and different goods are produced. Yet, also on a regional or organizational level cultural influences and differences play an important role. Departmental and organizational cultures that have developed over a long time make it possible to pursue certain innovation strategies, and make others more difficult.
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Chair of Strategic Management & Media
Chair of Strategic Management & Media
The professorship of the chair is currently vacant.
The website of the chair is therefore currently under construction.
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ZEPPELIN Chair of International & Digital Economics
ZEPPELIN Chair of International & Digital Economics
Fidrmuc, Jarko Prof Dr
The research at the ZEPPELIN Chair International and Digital Economics is strongly focused on European integration, globalization, and political economics. The researchers increasingly try to answer macroeconomic questions by applying newly developed tools to analyze microeconomic data on individual budgets, companies, and banks. An additional research field of the chair concentrates on the interdisciplinary application of the meta-analysis.
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ZEPPELIN Chair of Economic & Transport Policy
ZEPPELIN Chair of Economic & Transport Policy
Eisenkopf, Alexander Prof Dr rer pol
In modern economies, the importance of mobility, transport, and logistics for the realization of welfare profits, economic integration, and globalization, is being discussed more and more. Transport policy provides the central framework conditions for economic activities in the national and international sphere. Not only since the discussions concerning the gradual deterioration of transport infrastructures has this been discussed by politics, business, and society.
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ZF Friedrichshafen Chair for Strategic Management & Human Resources Management
ZF Friedrichshafen Chair for Strategic Management & Human Resources Management
Opitz, Christian Prof Dr rer pol
The research at the ZF Friedrichshafen Chair for Strategic Management & Human Resources Management uses a theory-based, empirical research approach. The aim of our research activities are high-quality research findings that are noticed by the scientific community and that contain practical explanations and recommended actions.
Our research interests include strategic organization, the design of governance structures to promote creative processes, and payment and recruitment issues. These questions are discussed in an application-oriented way, i.e. within the context of a specific industry.
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Visiting Professor of Corporate Finance
Visiting Professor of Corporate Finance
Kiesel, Florian Prof Dr
The Visiting Professorship of Corporate Finance is analyzing basic corporate finance decisions in firms in terms of investment and financing. Companies use cash from investors and banks to invest in new projects. New projects can be new factories, R&D, but also smaller investments such as buying a new laptop for the new recruit. All these investments are associated with expenses that need to be financed.
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Visiting Professor for Institutions, Economic Policy & Growth
Visiting Professor for Institutions, Economic Policy & Growth
Frensch, Richard Prof Dr
Frensch Richard Prof Dr
The focus of teaching and research is on foreign trade and economic development in Central and Eastern Europe. Accordingly, special emphasis is placed on foreign trade issues, economic growth and convergence. This is done in close connection with the Economics Department at the Leibniz Institute for East and Southeast European Studies (IOS), which is headed by Prof Dr Frensch.
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Visiting Professor of Consumer Behavior & Policy
Visiting Professor of Consumer Behavior & Policy
Reisch, Lucia Prof Dr
Professor Dr oec. Lucia Reisch has held the position of permanent Visiting Professor of Consumer Behavior & Policy in the study program corporate management and economics at Zeppelin University since January 2011. In the area of consumer behavior and consumer politics it is the aim to research and teach on a high academic level on issues in the areas of consumer politics and consumer behavior. The focus is on application-related, transdisciplinary research. Research oriented towards consumer politics, so far poorly positioned in Germany, is thus to be strengthened.
Culture & Communication
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Chair of Media & Communication Science
Chair of Media & Communication Science
Göttlich, Udo Prof Dr
The Chair of Media & Communication Science, held by Professor Dr Udo Göttlich, focuses its research activities on current and historic perspectives on the processes of change in media and the public sphere, applying theories and methods from the fields of media and communication science, the sociology of culture, and from cultural studies. The main area of research focuses on the relationships and connections of diverse processes of change in media and society. Regarding mediatized topics and contents, the chair analyses diverse developmental dimensions of public and social communication.
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WÜRTH Chair of Cultural Production
WÜRTH Chair of Cultural Production
Tröndle, Martin Prof Dr
In research and teaching, the chair is concerned with cultural organizations and their visitors and non-visitors, cultural policies and financing of culture, as well as the impact of certain performance and exhibition formats.
The close interlocking of research, teaching and practice transfer is central to this work. Martin Tröndle conducts national and international research projects with different teams and partners in practice.
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Chair of Cultural Theory and Analysis
Chair of Cultural Theory and Analysis
Söffner, Jan Prof Dr
Zeppelin University has appointed Professor Dr Jan Söffner to the Chair of Cultural Theory and Analysis in the spring semester of 2017. At ZU, Professor Dr Jan Söffner will teach and conduct research on the aesthetics of embodiment, cultural history, literature and theatre studies.
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Chair of Art Theory & Curating
Chair of Art Theory & Curating
van den Berg, Karen Prof Dr phil
Karen van den Berg has held the Chair of Art Theory & Curating at Zeppelin University since 2003. She studied art history, classical archaeology and Nordic philology in Saarbrucken and Basel. She was awarded her doctorate in Basel in 1995 with a dissertation on German Renaissance painter Matthias Grünewald. In addition to her academic career, since 1988 van den Berg has maintained an independent curatorial practice and has realized numerous exhibitions in both public spaces and art institutions.
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Chair of Sociological Theory
Chair of Sociological Theory
Lehmann, Maren Prof Dr phil habil
The problem of sociology is thus not the consolidation of social banks, but the question, "wie Gesellschaft möglich ist" when it consists of elements which it cannot discipline and which it cannot be sure of. Auguste Comte, who gave sociology its name, expected it to be nothing less than a "endgültige Wissenschaft": "die Auflösung unserer intellektuellen Anarchie, der wahren Hauptquelle der sittlichen und sodann der politischen Anarchie" (Soziologie 1842/1923, p.3). The reference problem of this ultimate discipline were "Ordnung" - a term he sees as the problem of society and its organization, and which he transforms into the differentiation between "l´ordre" and "le progrès".
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Senior Professorship for Sociology of the Art Field and Creative Industries
Senior Professorship for Sociology of the Art Field and Creative Industries
Schultheis, Franz Prof Dr
The Senior professorship is dedicated to empirical research on art and creative work, and the social-theoretical analyses of cultural practices. Preference is given to various qualitative methods of field research (qualitative interview, participant observation, etc.).
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Visiting Professor of Literary Studies
Visiting Professor of Literary Studies
Gumbrecht, Hans Ulrich Prof Dr
Professor Dr Hans Ulrich Gumbrecht has been appointed permanent Visiting Professor of Literary Studies at Zeppelin University. The internationally renowned literary scholar, cultural theorist, and essayist will come from Stanford University in California to Lake Constance on a regular basis.
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Honorary Professor of Aesthetics & Artistic Knowledge
Honorary Professor of Aesthetics & Artistic Knowledge
Schmidt-Wulffen, Stephan Prof Dr
Since 2013 Stephan Schmidt-Wulffen has been the director of the Labor für implizites und künstlerisches Wissen (Laboratory of Implicit and Artistic Knowledge) at Zeppelin University. Since 2011 he has been the director of the New Design University in St. Pölten. His research focuses on Art and art theory of the 20th century, art in the public sphere, art research, history and development perspectives of universities, focusing on artistic education.
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Honorary Professor of Media Sciences
Honorary Professor of Media Sciences
Schönbach, Klaus Prof Dr
Klaus Schönbach is an Honorary Professor for Media Studies at Zeppelin University and an Honorary Fellow, Amsterdam School of Communication Research (ASCoR), University of Amsterdam, The Netherlands.
Schoenbach studied mass communication, sociology and German literature at the University of Mainz. PhD in 1975 with an empirical study of the journalistic norm to separate facts and opinion (advisor: Elisabeth Noelle-Neumann). 1975-78 founder and director of the content-analysis department of the University-of-Mannheim-based Center for Surveys and Methods (ZUMA, now GESIS) of the German National Science Foundation. 1978-83 associate professor, Department of Communication, University of Muenster. In 1982 ‘Habilitation’ in General Communication Science at the University of Muenster with a thesis comparing the political effects of newspapers and television.
1983-85 (full) professor of Applied Communication Studies, Department of Communication, University of Munich. In 1985 professor, Chair of Journalism and Communication Studies, and founder of the postgraduate program in journalism at the Hanover University of Music, Drama and Media, and 1990 founder of the Department of Journalism & Communication Research in Hanover with its first program in media management in Germany. Schoenbach also served as department chair--from 1990 to 1997.
In 1998 appointed professor, Chair of General Communication Science--as successor of Denis McQuail--at the Department of Communication, University of Amsterdam. 2000-3 Director of Graduate & Undergraduate Studies in Communication and chairman of the department.
2005-8, and concurrent with his chair in Amsterdam, Schoenbach held the endowed BBDO Chair of Media Studies at Zeppelin University. 2006-8 its Dean of the Faculty for Communication & Cultural Management. In 2008 Vice President of Zeppelin University, responsible for its Research School and for international relations.
2010-14 professor of General Communication Studies at the University of Vienna and chair of one of the world’s largest departments of communication. 2012-14, at the University of Vienna, founder and Scientific Director of the first (executive) master’s program in Europe in Health Communication. 2014-17 Professor in Residence of the U.S. Northwestern University (Evanston, IL) in Qatar. 2014-16 its Associate Dean for Research and in 2017 Senior Associate Dean.
For, in total, more than one year visiting professor in the USA--at Indiana University, Cleveland State University, University of Texas and San Jose State University.
Major research and teaching interests: media and democracy; production, audience and effects of political communication; journalism; media marketing; persuasive communication; methods of communication research.
Hobbies: reading novels and short stories, the history of late antiquity and the early Middle Ages, playing electric guitars, The Beatles, Anton Bruckner.
Political & Social Sciences
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Chair of Global Governance
Chair of Global Governance
Schneiker, Andrea Prof Dr
The web presence of the chair is currently under construction.
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Chair of International Relations
Chair of International Relations
Zimmermann, Lisbeth Prof Dr
At Zeppelin University, the chair of Dr Lisbeth Zimmermann deals in particular with the transformation of international orders - and the dispute over them. His research focuses on global governance and international order formation, peaceful and violent conflict resolution in the international system, and authority and resistance in global politics.
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Chair of Public Law, Tax & European Law & Regulatory Law
Chair of Public Law, Tax & European Law & Regulatory Law
Jochum, Georg Prof Dr
The Chair of Public Law, Tax & European Law & Regulatory Law teaches students of Zeppelin University in their major phase the legal frameworks of economic activity, both in national law and in the transnational law of the European communities. A research focus of the chair is also the European Community Law and in this area especially the financial and currency legislation. The courses therefore always include the community law dimension of economic and tax law.
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Chair of Political Science
Chair of Political Science
Behnke, Joachim Prof Dr rer pol
The previous holder of the chair, Professor Dr Patrick Bernhagen, has accepted a professorship at the University of Stuttgart. The appointment procedure for his successor has already begun.
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Chair of Public Management & Public Policy
Chair of Public Management & Public Policy
Papenfuß, Ulf Prof Dr
n the politico-administrative system, the major questions of the future are complex and interdisciplinary. For this reason, our chair of Public Management & Public Policy conducts research at the interface between business administration, public administration, political sciences and law. Public Managmenet analyses the goal-oriented development and management of the public sector and its entities.
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Chair of Social & Economic Psychology
Chair of Social & Economic Psychology
Achtziger, Anja Prof Dr
Psychology is the science that deals with the analysis of perception, of thinking, of experiencing, and of the behavior of human beings. In doing this, it applies different scientific methods (e.g. experiments, questionnaires, case studies, observations). Scientific psychology is divided into different subfields, such as general psychology, developmental psychology, social psychology, business psychology, work and organizational psychology, clinical psychology, educational psychology, to name just some examples.
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Chair of Comparative Politics - Focus on European Institutions
Chair of Comparative Politics - Focus on European Institutions
Adam, Christian Prof Dr
The Chair is dedicated to comparative politics, focusing on European political institutions. These include national parliaments, governments, courts and administrations as well as the institutions of the European Union.
Within the framework of a theory-based, empirical approach, the Chair devotes its research and teaching to explaining political phenomena in this European multi-level system. The main aim is to shed light on the interplay between politics, administration and courts in order to analyse institutional (mis)behaviour and policy change.
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The Open Government Institute | TOGI
The Open Government Institute | TOGI
von Lucke, Jörn Prof Dr
TOGI sees itself as a thought-leader in developing new ideas, visions, and models for open government, and therefore follows an interdisciplinary, design-orientated approach towards research. Consequently, the implementation of ideas and recommendations in cooperation with partners from politics and administration also plays an important role for the institute. Additionally, TOGI values its close link with teaching and student research.
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Chair of Public Sector & Business Informatics
Chair of Public Sector & Business Informatics
von Lucke, Jörn Prof Dr
TOGI encompasses the Chair of Public Sector & Business Informatics of Professor Dr Jörn von Lucke with its two research fellows. At Zeppelin University in Friedrichshafen, TOGI offers introductory and advanced courses in public sector informatics, business informatics, and media informatics.
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Honorary Professor of Political & Administrative Sciences
Honorary Professor of Political & Administrative Sciences
Müller, Markus Prof Dr
In his research Markus Müller mainly deals with questions of governing, as well as with the comparative analysis of questions of economic policy. In a practice-oriented education in political and administrative sciences, Müller focuses on identifying important issues from the areas of politics, state, and society, as well as relevant tasks from the range of political and political-administrative action contexts, and aims at processing or answering them based on historically and methodically informed knowledge.
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Energy Cultures
Energy Cultures
Pfister, Thomas Dr
The research of "Energy Cultures", a group of young academics, focuses on three central research issues: The mutual linking of energy with social order and culture (= energy cultures), the search for more sustainable energy cultures, and the question how such a cultural change can be influenced.
