Chairs, Institutes and Centers
Research Centers
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Center for Mobility Studies | CfM
Center for Mobility Studies | CfM
Schulz, Wolfgang H Prof Dr habil
The Center for Mobility Studies located at Zeppelin University is committed to the interdisciplinary, intersectoral, and international analysis of the regulatory, ecological, economic, cultural, or planning framework conditions of innovative business models in the mobility sector. The aim of the work at the institute includes the analysis, development, and evaluation of innovative mobility concepts. The CfM offers a neutral exchange platform for science and practice as a network for companies and institutions to develop novel, cross-industrial, and global business model innovations.
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European Center for Sustainability Research | ECS
European Center for Sustainability Research | ECS
Moldaschl, Manfred Prof Dr Dr
In May 2011, the ECS was founded as an independent platform for sustainability research and as a transdisciplinary competence center at Zeppelin University. It has two objectives. On the one hand it wants to give independent impulses towards sustainability research on a national and European level, on the other to contribute to the progress of sustainable action and ways of thinking on a national and regional level ("three-country-border").
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Center for Consumer, Markets & Politics
Center for Consumer, Markets & Politics
Reisch, Lucia Prof Dr
The research center linked players of consumer research in the state, facilitated a more intensive knowledge transfer between science and politics, as well as an exchange between individual research areas. Consumer politics is a cross-sectional task and thus requires research that deals not only with political, but also with economic, social, and psychological questions across various disciplines.
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HUGIN Center for HUman capital, Growth & INnovation
HUGIN Center for HUman capital, Growth & INnovation
The HUGIN Center for HUman Capital, Growth & INnovation is Zeppelin University´s multidisciplinary research center for answers to issues in human capital and growth. To do this, the center analyzes three points of view: Learning- and knowledge-based strategies for sustainable growth in companies. Correlations between learning and knowledge on the one hand and income and employment level in industries and professions on the other. Contribution of human capital to regional and national economic growth.
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Leadership Excellence Institute Zeppelin | LEIZ
Leadership Excellence Institute Zeppelin | LEIZ
Wieland, Josef Prof Dr
The Leadership Excellence Institute Zeppelin | LEIZ is a platform for interdisciplinary, intercultural, and intersectoral research, teaching, and executive education on the challenges of leadership excellence in a globalized world. The LEIZ contributes to: governance economics, organizational theory, business ethics, psychology of ethical decision-making, and leadership ethics. It refers to normativity as an organizational governance challenge resulting from different social interests and social requirements concerning the integrity of leadership decisions.
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Center for Cultural Production
Center for Cultural Production
The current developments in the cultural sector show that traditional concepts of art and cultural production are reaching their limits: New players, a changed user behavior, and the demographic change are currently causing radical changes and thus require a new way of thinking. Therefore, the task is to position the arts in a new way in today´s society, and to develop new formats, practices, and distribution channels. The current issues discussed at the Center for Cultural Production thus address the structures, economies, and policies in which future curators, urban planners, festival organizers, general managers of theaters, and entrepreneurs in the cultural sector have to act. We therefore understand cultural production and social innovation not as contrasts, but as an inseparable connection. Thus, we put artistic action into a dialogue with socially informed, academic analysis and political considerations.
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Business & Economics
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Chair of Empirical Finance & Econometrics
Chair of Empirical Finance & Econometrics
Peter, Franziska Prof Dr
The research of the Chair of Empirical Finance & Econometrics covers a broad range of topics including: Commodity Markets, Derivatives Pricing, Risk Management, Applied Econometrics and Fixed-Income Markets.
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Dr. Manfred Bischoff Institute of Innovation Management of Airbus Group
Dr. Manfred Bischoff Institute of Innovation Management of Airbus Group
Enkel, Ellen Prof Dr phil
Chaired by Professor Dr Ellen Enkel, the institute has been the center of the research cluster on "Innovation and Technology Management" since the spring of 2008.
Due to the key role that innovations play in progress and competitiveness, we have made it our business to research the influencing factors, players, and processes that make innovations of products, services, or business models successful.
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Chair of Innovation Management
Chair of Innovation Management
Enkel, Ellen Prof Dr phil
The Chair of Innovation Management is application-oriented and tries – in intensive cooperation with companies - to gain deeper insights from corporate practice and to develop, implement, and optimize new concepts on a theoretical basis.
We publish the results of our research activities preferably in renowned international journals. At the same time, the gained knowledge is made available both to students in the context of academic teaching, and to corporate practice in mutual projects.
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Assistant Professor of Innovation & Entrepreneurship
Assistant Professor of Innovation & Entrepreneurship
Essential questions that are addressed in innovation and consumer behavior research, yet a more in-depth, individual analysis is required for further explanations. Therefore, the Assistant Professor takes an interdisciplinary approach in research and teaching and, while applying methods, findings, and theories from behavioral science and neuroscience, wants to address these questions but also additional issues in innovation, entrepreneurial, and consumer behavior research.
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Friedrichshafen Institute of Family Entrepreneurship | FIF
Friedrichshafen Institute of Family Entrepreneurship | FIF
Prügl, Reinhard Prof Dr
Are publicly held companies shortsighted, and family businesses careful? Do family businesses mainly think of the inheritance they have borrowed from the next generation, and publicly held companies of the money they have borrowed for the next quarter? That is what we would like to know as well. And there are a lot of additional open questions that we address in our interdisciplinary research on family businesses. In addition to research and teaching, the FIF also promotes the exchange between theory and practice, students, founders, and experienced entrepreneurs.
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Chair of Innovation, Technology & Entrepreneurship
Chair of Innovation, Technology & Entrepreneurship
Prügl, Reinhard Prof Dr
Together with students and entrepreneurs we carry out research on problems and solutions in the complex and conflicting areas of innovation, technology, and entrepreneurship. Our students experience entrepreneurship in real innovation and start-up projects. In teaching and research we thus cooperate closely with leading national and international research institutions, as well as with small and large, existing and developing ambitious companies.
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Chair of Finance at FIF
Chair of Finance at FIF
Mietzner, Mark Prof Dr
The Chair of Finance is integrated into the Friedrichshafen Institute of Family Entrepreneurship | FIF and focuses his research activities on the influence that families, family structures, as well as generations exert on the performance of family businesses. It is analyzed to what extent the success of family businesses can be explained by family-specific and cultural factors, such as generation and family values. In close collaboration with cooperating family businesses the implications of a change in owners on the strategic decisions of family businesses in the context of competition are addressed.
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Honorary Professor of the Law of Family Entrepreneurship
Honorary Professor of the Law of Family Entrepreneurship
Wiedemann, Andreas Hon Prof Dr
Which contracts should be on the shelves of a family entrepreneur? Which current developments of regulations concerning income and inheritance tax should family entrepreneurs keep an eye on? How can corporate governance in family businesses be designed? Can foundations make sense as a way of regulating succession? These are some of the questions addressed by Honorary Professor Dr Andreas Wiedemann in his research and teaching.
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Honorary Professor of the Strategy & Governance of Family Entrepreneurship
Honorary Professor of the Strategy & Governance of Family Entrepreneurship
Kormann, Hermut Hon Prof Dr
What are the special characteristics of the growth of family businesses? To whom and to how many following partners should proprietorship of the company be given? What does leadership mean, especially in a family business? And which strategic steps should family businesses take for the future? These are some of the questions addressed by Honorary Professor Dr Hermut Kormann in his research and teaching. Since 2009 Professor Dr Hermut Kormann has been part of the FIF.
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Endowed Chair of Institutional Economics
Endowed Chair of Institutional Economics
Wieland, Josef Prof Dr
The Leadership Excellence Institute Zeppelin | LEIZ is headed by Professor Dr Josef Wieland who holds the Endowed Chair of Institutional Economics - Organizational Governance, Integrity Management & Transcultural Leadership.
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ZEPPELIN Chair of International Economics
ZEPPELIN Chair of International Economics
Fidrmuc, Jarko Prof Dr
The research at the ZEPPELIN Chair of International Economic Theory & Politics is strongly focused on European integration, globalization, and political economics. The researchers increasingly try to answer macroeconomic questions by applying newly developed tools to analyze microeconomic data on individual budgets, companies, and banks. An additional research field of the chair concentrates on the interdisciplinary application of the meta-analysis.
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Chair of Marketing
Chair of Marketing
Mau, Gunnar Dr
Our research and teaching focus on marketing and consumer behavior. In doing this we apply an interdisciplinary approach and revert to theories and methods e.g. from the areas of psychology and neuro-economics.
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Chair of Mobility, Trade & Logistics
Chair of Mobility, Trade & Logistics
Schulz, Wolfgang H Prof Dr habil
The chair is mainly oriented towards economics. Macroeconomic dimensions and microeconomic details are considered, addressed, researched, and interpreted. Whereas business administration, with its evolutionary individual economic theory of institutions as the model of entrepreneurial functions, is moving towards microeconomic theory, the Chair of Mobility, Trade & Logistics is developing a new way of thinking which bases the theoretical explanations of business administration on an economic level. The chair sees its task to transfer knowledge in the same way. Mathematical symbol seeking is to be replaced by becoming able to operationally explain observable facts, to measure them empirically, and thus to act in an entrepreneurial way and to create economic benefits.
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Audi Chair of Social Economics & Sustainability
Audi Chair of Social Economics & Sustainability
Moldaschl, Manfred Prof Dr Dr
The Audi Chair of Social Economics & Sustainability analyzes the developmental relationship between culture and economics from a broad perspective of sustainability. Every culture has an economic basis, and this in turn is culturally influenced. Economic activity in France is different to that in Germany, leadership is different, qualification is different, and different goods are produced. Yet, also on a regional or organizational level cultural influences and differences play an important role. Departmental and organizational cultures that have developed over a long time make it possible to pursue certain innovation strategies, and make others more difficult.
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ZF Friedrichshafen Chair for Strategic Management & Human Resources Management
ZF Friedrichshafen Chair for Strategic Management & Human Resources Management
Opitz, Christian Prof Dr rer pol
The research at the ZF Friedrichshafen Chair for Strategic Management & Human Resources Management uses a theory-based, empirical research approach. The aim of our research activities are high-quality research findings that are noticed by the scientific community and that contain practical explanations and recommended actions.
Our research interests include strategic organization, the design of governance structures to promote creative processes, and payment and recruitment issues. These questions are discussed in an application-oriented way, i.e. within the context of a specific industry.
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Institute of Entrepreneurship & Finance
Institute of Entrepreneurship & Finance
Tyrell, Marcel Prof Dr
The Institute for Entrepreneurship and Finance was founded in January 2008 as a co-venture between Zeppelin University and Buchanan GmbH. With the Institute for Entrepreneurship and Finance, the two partners have made it their mission to conduct real-world research in an interdisciplinary and individualized way, and therefore to promote a closer link between universities and the industry in the area of finance and capital markets. The aim of this initiative was the development of a comprehensive understanding of the challenges of contemporary financial and capital markets, as well as the targeted education of students and the advancement of their talents regarding these issues.
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ZEPPELIN Chair of Economic & Transport Policy
ZEPPELIN Chair of Economic & Transport Policy
Eisenkopf, Alexander Prof Dr rer pol
In modern economies, the importance of mobility, transport, and logistics for the realization of welfare profits, economic integration, and globalization, is being discussed more and more. Transport policy provides the central framework conditions for economic activities in the national and international sphere. Not only since the discussions concerning the gradual deterioration of transport infrastructures has this been discussed by politics, business, and society.
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Center of Technology Management of ZU and Fraunhofer Institute Stuttgart
Center of Technology Management of ZU and Fraunhofer Institute Stuttgart
Zeppelin University and the Fraunhofer IAO in Stuttgart have joined to start the Center of Technology Management (ZTM) at the ZU campus at Seemooser Horn. With its comprehensive offer of services the ZTM supports companies in answering these and additional questions related to the early identification and evaluation of technological future trends, and consults them in the development of technology strategies for tomorrow´s innovations. It is the task of the center to help interested executives and experts with words and deeds when they are faced with upcoming decisions affecting the technological future of their organization.
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Visiting Professor of Consumer Behavior & Policy
Visiting Professor of Consumer Behavior & Policy
Reisch, Lucia Prof Dr
Professor Dr oec. Lucia Reisch has held the position of permanent Visiting Professor of Consumer Behavior & Policy in the study program corporate management and economics at Zeppelin University since January 2011. In the area of consumer behavior and consumer politics it is the aim to research and teach on a high academic level on issues in the areas of consumer politics and consumer behavior. The focus is on application-related, transdisciplinary research. Research oriented towards consumer politics, so far poorly positioned in Germany, is thus to be strengthened.
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Visting Professor of Management Theory
Visting Professor of Management Theory
Professor Dr Alfred Kieser has been teaching management theory in the CME study program of Zeppelin University since the spring semester of 2011.
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HUGIN Center for HUman capital, Growth & INnovation
HUGIN Center for HUman capital, Growth & INnovation
The HUGIN Center for HUman Capital, Growth & INnovation is Zeppelin University´s multidisciplinary research center for answers to issues in human capital and growth. To do this, the center analyzes three points of view: Learning- and knowledge-based strategies for sustainable growth in companies. Correlations between learning and knowledge on the one hand and income and employment level in industries and professions on the other. Contribution of human capital to regional and national economic growth.
Culture & Communication
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Chair of Media & Communication Science
Chair of Media & Communication Science
Göttlich, Udo Prof Dr
The Chair of Media & Communication Science, held by Professor Dr Udo Göttlich, focuses its research activities on current and historic perspectives on the processes of change in media and the public sphere, applying theories and methods from the fields of media and communication science, the sociology of culture, and from cultural studies. The main area of research focuses on the relationships and connections of diverse processes of change in media and society. Regarding mediatized topics and contents, the chair analyses diverse developmental dimensions of public and social communication.
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WÜRTH Chair of Cultural Production
WÜRTH Chair of Cultural Production
Tröndle, Martin Prof Dr
Art and cultural management is developed as a discipline between academic invention and practical intervention that acts between the poles of directly applicable know-how and reflective knowledge.
The Chair integrates this professional discourse in its orientation. Cultural business operations represent an updating of the management term that especially conceptualizes the sociological, aesthetic, and organizational characteristics of cultural institutions; art research reflects the new content dimension of the subject of cultural management, i.e. opening up the field less from an economic and more from an artistic perspective.
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Chair of Digital Communication
Chair of Digital Communication
Scharkow, Michael Prof Dr
The research focuses on the dynamics of communication processes in digital media such as blogs and twitter, the influence of novel, computer-based methods of analysis on social sciences, and methodological and ethical questions in dealing with digital research data.
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Karl-Mannheim Chair of Cultural Studies
Karl-Mannheim Chair of Cultural Studies
Stehr, Nico Prof PhD FRSC
Sociologist Nico Stehr has held the Karl-Mannheim Chair of Cultural Studies since 2004 and he is the founding director of the European Center for Sustainability Research at ZU. In his position at the Karl-Mannheim Chair, Professor Stehr has continued to address the problems of knowledge and the question of the social role of knowledge. Professor Stehr also intensively addresses the research on the consequences of climate change, especially in the areas of adaptation and precaution.
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Chair of Art Theory & Curating
Chair of Art Theory & Curating
van den Berg, Karen Prof Dr phil
Karen van den Berg has held the Chair of Art Theory & Curating at Zeppelin University since 2003. She studied art history, classical archaeology and Nordic philology in Saarbrucken and Basel. She was awarded her doctorate in Basel in 1995 with a dissertation on German Renaissance painter Matthias Grünewald. In addition to her academic career, since 1988 van den Berg has maintained an independent curatorial practice and has realized numerous exhibitions in both public spaces and art institutions.
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Professor of Media Culture
Professor of Media Culture
We live in a media society. Understanding social community life in modern societies is not possible without taking modern media into consideration: They are the central sources of information on our natural and social environment; are unavoidable means of human interaction, strategic centers of social organization, and today possibly the most important place of the production and reproduction of culture.
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Chair of Media Theory & Cultural History
Chair of Media Theory & Cultural History
In its research and teaching, the Chair of Media Theory & Cultural History represents an approach to media science that is oriented towards cultural studies. Cultural history and media theory are not seen as two autonomous fields. Instead, the chair combines media-theoretical questions with a historic interest to analyze the complex interplay between techniques, practices, and symbol systems we use to write the theory and history of media.
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Chair of Political Communication
Chair of Political Communication
Häussler, Thomas Dr
Current research focuses on analyzing the structure of public debates (climate, science, energy, social, cultural, and infrastructure policy) that implicitly or explicitly have an effect on political decision-making. In its teaching, the chair represents communication science – both in the bachelor and the master programs – especially the areas of political communication, journalism research, scientific communication, and methodology.
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Chair of Sociological Theory
Chair of Sociological Theory
Lehmann, Maren Prof Dr phil habil
The problem of sociology is thus not the consolidation of social banks, but the question, "wie Gesellschaft möglich ist" when it consists of elements which it cannot discipline and which it cannot be sure of. Auguste Comte, who gave sociology its name, expected it to be nothing less than a "endgültige Wissenschaft": "die Auflösung unserer intellektuellen Anarchie, der wahren Hauptquelle der sittlichen und sodann der politischen Anarchie" (Soziologie 1842/1923, p.3). The reference problem of this ultimate discipline were "Ordnung" - a term he sees as the problem of society and its organization, and which he transforms into the differentiation between "l´ordre" and "le progrès".
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Visiting Professor of Literary Studies
Visiting Professor of Literary Studies
Gumbrecht, Hans Ulrich Prof Dr
Professor Dr Hans Ulrich Gumbrecht has been appointed permanent Visiting Professor of Literary Studies at Zeppelin University. The internationally renowned literary scholar, cultural theorist, and essayist will come from Stanford University in California to Lake Constance on a regular basis.
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Honorary Professor of Aesthetics & Artistic Knowledge
Honorary Professor of Aesthetics & Artistic Knowledge
Schmidt-Wulffen, Stephan Prof Dr
Since 2013 Stephan Schmidt-Wulffen has been the director of the Labor für implizites und künstlerisches Wissen (Laboratory of Implicit and Artistic Knowledge) at Zeppelin University. Since 2011 he has been the director of the New Design University in St. Pölten. His research focuses on Art and art theory of the 20th century, art in the public sphere, art research, history and development perspectives of universities, focusing on artistic education.
Political & Social Sciences
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Chair of Administrative Sciences & Modernization
Chair of Administrative Sciences & Modernization
Schröter, Eckhard Prof Dr
The special profile of this subject area covers the outlines of a modern comparative administrative science which is guided by issues from the areas of political science, the sociology of organization, and management orientation. These multidisciplinary research questions address the functioning of the entire public sector on all international and intrastate levels. The understanding of the "public sphere" is seen broadly, and covers, in addition to state and communal politics, for example also public enterprises and non-profit organizations.
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Chair of Public Management & Public Policy
Chair of Public Management & Public Policy
Papenfuß, Ulf Prof Dr
n the politico-administrative system, the major questions of the future are complex and interdisciplinary. For this reason, our chair of Public Management & Public Policy conducts research at the interface between business administration, public administration, political sciences and law. Public Managmenet analyses the goal-oriented development and management of the public sector and its entities.
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The Open Government Institute | TOGI
The Open Government Institute | TOGI
von Lucke, Jörn Prof Dr
TOGI sees itself as a thought-leader in developing new ideas, visions, and models for open government, and therefore follows an interdisciplinary, design-orientated approach towards research. Consequently, the implementation of ideas and recommendations in cooperation with partners from politics and administration also plays an important role for the institute. Additionally, TOGI values its close link with teaching and student research.
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Chair of Public Sector & Business Informatics
Chair of Public Sector & Business Informatics
von Lucke, Jörn Prof Dr
TOGI encompasses the Chair of Public Sector & Business Informatics of Professor Dr Jörn von Lucke with its two research fellows. At Zeppelin University in Friedrichshafen, TOGI offers introductory and advanced courses in public sector informatics, business informatics, and media informatics.
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Chair of Global Governance
Chair of Global Governance
In the context of the study program Politics, Administration & International Relations the subject area of global governance focuses on the problems of the control of global contexts in both its research and teaching. In the context of an increasingly fast globalization, global contexts are developing - such as the world economy, the global financial system, the global health system, global epistemic communities, global development strategies, global policy networks, and many other global players and institutions.
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Chair of International Relations
Chair of International Relations
Wegenast, Tim Prof Dr
Dr. Wolfgang Muno is the Interim Professor at the Chair of International Relations since September 2014. He has studied Political Science, Ethnology and Public law in Mainz and Caracas, Venezuela. He is a lecturer at the Johannes Gutenberg University Mainz since 2003. He has conducted research in Venezuela, Argentina, Uruguay and Thailand.
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Chair of Social & Economic Psychology
Chair of Social & Economic Psychology
Achtziger, Anja Prof Dr
Psychology is the science that deals with the analysis of perception, of thinking, of experiencing, and of the behavior of human beings. In doing this, it applies different scientific methods (e.g. experiments, questionnaires, case studies, observations). Scientific psychology is divided into different subfields, such as general psychology, developmental psychology, social psychology, business psychology, work and organizational psychology, clinical psychology, educational psychology, to name just some examples.
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Chair of Public Law, Tax & European Law & Regulatory Law
Chair of Public Law, Tax & European Law & Regulatory Law
Jochum, Georg Prof Dr
The Chair of Public Law, Tax & European Law & Regulatory Law teaches students of Zeppelin University in their major phase the legal frameworks of economic activity, both in national law and in the transnational law of the European communities. A research focus of the chair is also the European Community Law and in this area especially the financial and currency legislation. The courses therefore always include the community law dimension of economic and tax law.
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Visiting Professor of International Political Economics
Visiting Professor of International Political Economics
Dieter, Heribert PD Dr
Professor Dr Heribert Dieter researches on international economic relations at the German Institute for International and Security Affairs (SWP), Berlin, and has been teaching at Zeppelin University since the fall semester of 2009. His research areas: International economic relations, globalization and regionalization, financial crises, re-design of the international financial system.
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Honorary Professor of Political & Administrative Sciences
Honorary Professor of Political & Administrative Sciences
Müller, Markus Prof Dr
In his research Markus Müller mainly deals with questions of governing, as well as with the comparative analysis of questions of economic policy. In a practice-oriented education in political and administrative sciences, Müller focuses on identifying important issues from the areas of politics, state, and society, as well as relevant tasks from the range of political and political-administrative action contexts, and aims at processing or answering them based on historically and methodically informed knowledge.
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Energy Cultures
Energy Cultures
Pfister, Thomas Dr
The research of "Energy Cultures", a group of young academics, focuses on three central research issues: The mutual linking of energy with social order and culture (= energy cultures), the search for more sustainable energy cultures, and the question how such a cultural change can be influenced.
