The Audi Chair of Social Economics & Sustainability analyzes the developmental relationship between culture and economics from a broad perspective of sustainability. Every culture has an economic basis, and this in turn is culturally influenced. Economic activity in France is different to that in Germany, leadership is different, qualification is different, and different goods are produced. Yet, also on a regional or organizational level cultural influences and differences play an important role. Departmental and organizational cultures that have developed over a long time make it possible to pursue certain innovation strategies, and make others more difficult.