Bachelor of Arts in Corporate Management & Economics | CME

For company founders. Social entrepreneurs. Business consultants. Investment bankers. Coffee house founders. Automobile experts. Financial jugglers. Family business successors. Booksellers. Global corporate leaders. NPO specialists. Lobbyists. Consumer researchers. Creative marketers. Music publishers.

Description of CME study program

Our ambition is to produce all-rounders instead of just standard business graduates

Bachelor of Arts (BA) in Corporate Management & Economics | CME


More than ever before, managers and entrepreneurs are being confronted with demands that can no longer be met with the skillset provided by a classic business management qualification. This has exposed the limitations of conventional management education; an opinion also shared by the renowned Canadian management theorist Henry Mintzberg. These challenges require a communicational and organizational approach, as well as a more advanced knowledge of political science.


ZU has responded to these challenges with a new type (by German standards) of educational program for entrepreneurial all-rounders. During the course of the four-year “Corporate Management & Economics | CME” bachelor's degree program our graduates will learn how to combine Business Administration and Economics skills with Cultural Studies, Communication and Media Studies, as well as aspects of Politics and Administrative Sciences knowledge.



Course facts and information

  • Qualification: Bachelor of Arts (B.A.)
  • Standard period of study: 8 semesters (= 4 years)
  • ECTS points: 240
  • Course language: German and English
  • Language skills: Good knowledge of English is necessary
  • Course begins: Spring (January) and fall semester (September)
  • Faculty: Faculty of Corporate Management & Economics
  • Fees per semester: 5,250 euro

Interested? Please note the language requirements

Although quite a few courses at ZU are of­fered in Eng­lish, it is not possible to complete a bachelor´s degree in “Corporate Management & Economics | CME” entirely in Eng­lish. Lan­guage skills in Eng­lish are preferred, while German is an absolute necessity. ZU requires very good proficiency in German lan­guage on C1 level for all degree-seeking applicants.


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Team Admissions

Dierolf, Nadine
Dierolf, Nadine

Application Advice Undergraduate and Graduate Programs

You have questions about the study programs and the application process? Then please contact our team Admissions.


Team Admissions

Dierolf Nadine, Hurlebaus Silvia, Wallace Birgit
Dierolf Nadine, Hurlebaus Silvia, Wallace Birgit
Team Admissions
Phone:+49 7541 6009-2000
Room:FAB 3 | 0.31

Executive and Academic Program Director

Häcker-Kruck, Isabell
Häcker-Kruck, Isabell Dr
Program Director
Phone:+49 7541 6009-1207
Room:FAB 3 | 0.69
Lautenschläger, Bea
Lautenschläger, Bea BA
Program Director
Phone:+49 7541 6009-1805
Room:FAB 3 | 0.69
Peter, Franziska
Peter, Franziska Prof Dr
Academic Program Director BA CME, MA GEMA, MSc CME
Phone:+49 7541 6009-2231
Fax:+49 7541 6009-1299
Room:SMH | Semi 1.03

Program advisory board

The critical assessment of our study program by third parties is a key part of our quality assurance concept. Experts from the industry and from academia are involved as external appraisers on all aspects of improving and reconfiguring our study and exam regulations.

The program advisory board currently comprises:

  • Dr. Christa Hainz
  • Prof. Dr. Ansgar Belke
  • Dr. Christoph Kneip
  • Prof. Dr. Winfried Pohlmeier
Time to decide

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