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Bachelor in Communication, Culture and Management

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The analysis and management of the social changes within communication and cultural studies is at the centre of the Communication, Culture and Management programme at Zeppelin Universität.


The programme is aimed at those who want to understand contemporary challenges and seek to engage with the dynamics, processes and contradictions of these changes through communication and cultural research.

Communication and cultural management requires the ability to moderate processes and interests, to think conceptually and to be enterprising, to work within an interdisciplinary context and to make strategic decisions.

Selected Projects of ZU students of Communication, Culture & Management

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Within our interdisciplinary, discursive and project-oriented study culture we consider current and future developments. We link research with practice, develop common strategies for change and put these into practice. We do this through our innovative institutional context which includes specialist practice areas such as our ambitious artsprogram, our range of student media and other student initiatives.


CCM offers genuine freedom of choice for students, the opportunity to set priorities in communications, media, art and culture, and to gain access to numerous partners within these fields.


Our students acquire highly informed research, design and consulting expertise in preparation for management and leadership roles in the media, communication and culture.



Important Note: All undergraduate programs at Zeppelin Universität require advanced German language skills! Although 40 percent of our courses are taught in English, your knowledge of the German language should be at least on the C1 level of the CEFR in order to start a successful study program at ZU. We regret that we cannot accept applications written in English.


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Contact for Applicants

Mast, Franziska BA
Deputy Head of Admissions Office & Selection Procedure | Applicant Management
Phone:+49 7541 6009-2006
Fax:+49 7541 6009-3009
Room:FAB 3 | 0.31


Head of Studies and Administration

Perrot-Minot, Claire MA
Assistant to the Program Board Communication, Culture & Management | Project manager
Center of Political Communication
Phone:07541 6009-1300
Room:FAB 3 | 2.61


Pietsch, Lutz-Henning Dr phil
Executive Program Director CCM
Phone:+49 7541 6009-1305
Fax:+49 7541 6009-1699
Room:FAB 3 | 0.67