Executive Master of Digital Pioneering | eMA DIP

Module 6 | Trend research & scenario technique; financing of digital business models

Content & Learning outcome:


| Experiences, exercises, best practices, theoretical foundations of trend research and how to build and evaluate trend scenarios
| History of prognostic systems and future science from the ancient world until today
| Universal scientific, philosophic, and system orientated foundations of forecasting and trend identification systems
| Learning outcome: Basic training in trend and future research as basic part of marketing, consulting, and strategy processes
| How to write a budget plan for digital business models; P&L



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