NEW! Certificate Course | BEYOND THE PROMPT 
AI Fundamentals and Strategies for Success

22 – 23 October 2024

Artificial Intelligence (AI) has become increasingly relevant for today's organizations across all industries due to its proposed ability to drive efficiency, innovation, and competitive advantage. However, despite this obvious appeal, many organizations struggle to effectively incorporate AI in their organizational processes and business models. To reap the potential benefits from AI in organizations, professionals should build on research-based insights and recommendations about AI implementation in organizations.

 Photo: Copilot | Designer 2024
Photo: Copilot | Designer 2024

Content Focus

The course offers comprehensive and research-based insights into the world of artificial intelligence in organizations. Starting with the behavioral foundations of AI interactions, it leads to the philosophical foundations of the human-(intelligent) machine relationship. Based on a profound understanding of the possibilities of AI for innovation, you will be equipped to develop successful business strategies in the AI economy. In addition, you will explore the possibilities of collaboration with AI applications and learn about important ethical and social considerations when implementing them in organizations.

Added Value

Zeppelin & Lake Constance | Photo: ZU, Florian Gehm
Zeppelin & Lake Constance | Photo: ZU, Florian Gehm

Understanding the fundamentals of AI technologies, including machine learning and natural language processing, to grasp their potential applications and limitations within organizational contexts. Participants will explore real-world case studies and examples of AI implementation across various industries to gain insights into best practices, challenges, and ethical considerations relevant to deploying AI solutions in organizational settings. Moreover, the course will provide insights on how to develop the skills necessary to identify opportunities for AI integration and formulate strategies for successful implementation and adoption within organizations.

Information & Registration

2-day Certificate Course

Tuesday 22 October 2024  

9.00 – 17.30 

Wednesday 23 October 2024  9.00 – 17.30 Uhr

Certificate Examination

Final presentation


Seecampus at Zeppelin University

Seemooser Horn 20
88045 Friedrichshafen

Program contents

Download Flyer & Program

Registration & more Information


1.680 EUR plus VAT per participant:in

(all prices incl. seminar documents & daily catering excl. travel & accommodation costs)

Target Group

All professionals who are especially keen on the behavioral foundations of AI interactions when designing, implementing or using AI-based technology and applications in organizations

ZU eMA Student | Photo: ZU, xxx
ZU eMA Student | Photo: ZU, xxx

Learning Objectives

The participants gain a profound understanding of the possibilities and limitations of AI for innovation and will be able to develop successful business strategies in the AI economy.


| Behavioral Insights on AI Interactions

| Men vs. Machine: Philosophical Foundations for artificial Worlds

| From goods to services - Crafting a Winning Strategy in Digital Economies

| AI and Innovation: Friend or Foes?

| Collaberating with AI

| Ethical considerations of AI implementation in organizations

See Campus | Foto ZU/Melanie Ulmer
See Campus | Foto ZU/Melanie Ulmer


The aim is to welcome participants from different industries and functional areas to support a rich exchange of experiences and best practices.


You can download the flyer and the program of the certificate course here:

Download Flyer & Program schedule

Course Language

The Certificate Course is held in German.

Your Course Instructors



1680 EUR plus VAT per participant

(all prices incl. seminar documents & daily catering excl. travel & accommodation costs)

Prof. Dr. Martin Fritze |

Prof. Dr. Matthias Weiß |

Contact (organizational queries)

Bannenberg, Ann-Kristin
Bannenberg, Ann-Kristin Dr
Referentin Weiterbildung ZU Executive Education | ZUEE
Phone:+49 7541 6009-1607
Room:SMH Semi | 1.10
Time to decide

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