Certificate Course | Introduction in Text Mining for experts & evaluators

Dates on request!

The ability to analyze and understand large amounts of textual data is critical in many industries - especially in policy consulting and evaluation. In addition to opening up new analytical questions, experts benefit from the knowledge of how to efficiently understand and visualize the content of large numbers of documents.

See Campus at Seemoser Horn, Photo: ZU, Marwaha-Kromer
See Campus at Seemoser Horn, Photo: ZU, Marwaha-Kromer

The certificate course is aimed at professionals who commission or implement studies, evaluations or expert reports and focuses on two main areas: Firstly, participants learn about different concepts and application examples of computer-based text analysis. Secondly, participants learn the basics of text mining using the programming language R. Previous knowledge is an advantage, but not a prerequisite.


| Practical introduction to the programming language R and the basics of computer-aided text analysis with R

| Extensive theoretical and conceptual overview of current text mining methods with application examples from research, taking into account current AI applications such as chat GPT

| Opportunity to exchange ideas and networking in a relaxed atmosphere at Lake Constance

Added Value


Text analytical methods allow a more systematic and efficient review, processing and evaluation of large amounts of data. Participation in the certificate course enables participants to design and analyze the use of computer-based text analysis in the context of studies, evaluations or expert reports. In addition, participants will be able to develop simple text analysis procedures independently after successfully completing the certificate course.

Dates and Registration

5-day Certificate Course

Mon 12.00 – 17.00 

Tues 09.00 – 17.00 

& 19.30 – 22.00 Dinner

Wed 09.00 – 17.00 

Thur 09.00 – 17.00 

Fri    09.00 – 13.00 

Certificate examination 

Solving a text-methodical problem by using computer-assisted text analysis


Seecampus at Zeppelin University

Seemooser Horn 20
88045 Friedrichshafen


- is no longer possible –

Please send us an email if you are interestest in this course.

Information request  

2.440 EUR plus VAT per participant

(all prices incl. seminar documents & daily catering excl. travel & accommodation costs)

Target Group

  • Professionals from all business sectors who want to learn more about text mining, e.g. to be able to run their own analyses with text data
  • rofessionals from all business sectors who hold a position in which an understanding of text mining methods is becoming increasingly relevant


Learning basic practical skills in programming and in the use of computer- assisted text analysis as well as acquiring a comprehensive overview of current methods and applications from research.


  • Basic handling of R
  • Reading and transforming text data
  • Application of simple methods such as dictionary approaches, sentiment analysis, topic modeling and named entity recognition
  • Graphical presentation of results
  • Overview of other methods such as dictionaries, ideological scaling, topic modeling, transformer-based learning and large language models
  • Application examples from research, including current AI-based methods such as Chat-GPT
See Campus | Photo ZU/Melanie Ulmer
See Campus | Photo ZU/Melanie Ulmer


Angestrebt wird eine gemischte Zusammensetzung der Teilnehmer:innen aus verschiedenen fachlichen Bereichen, um einen Austausch zwischen Gutachter:innen und Evaluator:innen zu fördern, u.a. bei einem gemeinsamen Abendessen


Here you can download the flyer and the program for the certificate course.

Download Flyer


Prof. Dr. Steffen Eckhard & 

Daniel Baumann M.A. 

Chair for Public Administration & Public Policy, Zeppelin University


- is no longer possible –

Dates on request!

Daniel Baumann M.A., Phone +49 7541 6009-2416, E-Mail: daniel.baumann@zu.de

Contact (organizational queries)

Bannenberg, Ann-Kristin
Bannenberg, Ann-Kristin Dr
Referentin Weiterbildung ZU Executive Education | ZUEE
Phone:+49 7541 6009-1607
Room:SMH Semi | 1.10
Time to decide

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