Master of Arts in Pioneering in Arts, Media & the Creative Industries | AMC

For many years now, the creative industries have been among the fastest growing sectors of the economy, with increasing numbers of jobs in the fields of culture, media and the arts. Graduates of universities and academies of arts, music, theater and film who want to gain a foothold in the industry are regularly faced with the question of how to productively apply their strengths and skills in organizations and companies, or how to successfully set up their own business. How do ideas become sought-after projects? And how do you make creative ability socially productive? Our Pioneering in Arts, Media & the Creative Industries | AMC master's program aims to provide tailor-made answers to these and similar questions. This is achieved through a strong emphasis on project work. Together with experts from the industry and academia, solutions are developed in seminars, field studies and workshops.


Closing event of the workshop "Creativity & Performance" Photo credit: Immanuel Grosser

The MA AMC is aimed both at students who understand and wish to reconfigure the classic working methods in the fields of culture and the media, as well as those who want to found companies and develop innovative work models in the non-profit sector, the independent scene or the rapidly growing creative industries. Its interdisciplinary orientation should appeal to future designers, founders and change agents in the fields of culture, media and the creative industries. The goal of the study program is to make cultural and communication theory and curatorial and managerial practices mutually understandable and to start an intentionally constructive dialogue between them.

It is designed to prepare students for socially reflective, artistically inspired and corporately responsible work in the fields of culture, media and the creative industries.

Tuition focus of AMC master's program

The tuition is subdivided into four categories:

  • Cultural Theory & Society
  • Cultural Production & Curating
  • Media, Communication & New Publics
  • Markets, Management, Leadership & Entrepreneurial Skills

Within these categories, the MA AMC allows students to prioritize topics of their choosing. The study program encourages the sharpening of students' theoretical thinking, the practice of researching specific issues and a cooperative understanding of management and leadership.

An extensive interdisciplinary spectrum of complementary theoretical and practical modules will provide an introduction to current communication strategies, innovative culture and event formats, and branch-specific organizational models, as well as providing theoretical perspectives on the society of the 21st century. Here, there is a particular focus on the consequences of the digital transformation, cultural upheaval and new publics arising as a result of the digitalization process. For this reason, there will be a strong emphasis on participative approaches, in order to cultivate an understanding of planning, management and organization.

The backdrop to your AMC master's

Selected Projects by ZU Students in Culture, Media & Creative Industries

Selected Projects by ZU Students in Culture, Media & Creative Industries

Proactive thinking and behavior, and a critical-yet-confident approach are taught and fostered in an inspirational setting distinguished by student initiatives, involvement in social enterprises and civil society, prompt, face-to-face contact with the teachers, work environments such as the artsprogram or the media laboratory, student-led enterprises such a the campus radio station "Welle 20" or student festivals.

Through close cooperation with industry partners (e.g. innovative cultural organizers, communication agencies, museums or local authorities) and the exchange of ideas and opinions with teachers, the MA AMC encourages conceptual, critical and autonomous thinking. A very personal working environment is the stage for the collective development of strategies on how to bring cultural projects and social ideas to market as services or event formats without compromising their theoretical approach.

This environment of “learning outside the box” among students in intimate and inspiring campus buildings provides an ideal framework for personal growth and development.

Course facts and information

  • Qualification: Master of Arts (M.A.)
  • Standard period of study: 4 semesters (= 2 years)
  • ECTS points: 120
  • Course language: German and English
  • Language skills: Good knowledge of English is necessary
  • Course begins: Fall semester (September)
  • Faculty: Faculty of Communication & Cultural Sciences
  • Fees per semester: € 4,830 

The MA AMC is a non-consecutive study program. It is particularly geared towards bachelor's graduates from any area of the humanities, social, cultural, media or communication sciences, or those with qualifications in the various artistic disciplines including design and architecture.

Interested? Please note the language requirements

Our graduate programs MA DS/MA AMC are offered in German and English language. Each program can be studied entirely in German, while only certain tracks of those two master programs can be completed in English. C1-level is mandatory to study the programs in German language. Excellent English skills are necessary to study those tracks offered in English language.

Apply now 

Team Admissions

Wallace, Birgit
Wallace, Birgit

Application Advice Graduate Programs

Phone: +49 7541 6009-2000
Write an Email

Do you have any questions about the study programs and the application process? Then please contact our applicant advisory service.

Employment areas

Potential areas of employment for MA AMC graduates are media production companies, the music, film or gaming industries and – above all – the entire cultural sector, e.g. festivals, the independent scene, start-ups, planning offices, exhibition companies, art markets, consulting, music and events agencies, concert organizers, project spaces and socio-cultural projects, publishing houses, design offices, and culture and communication departments in companies. However, the cultural, media and creative sector is also a dynamic environment where many new and specialized roles are only now emerging. The study program will also prepare graduates for these kinds of jobs.

In addition, the MA AMC will provide a good foundation for a subsequent doctorate in the cultural or communication sciences thanks to its proportion of theory-oriented modules.

Additional Information

Team Admissions

Dierolf Nadine, Hurlebaus Silvia, Wallace Birgit
Dierolf Nadine, Hurlebaus Silvia, Wallace Birgit
Team Admissions
Phone:+49 7541 6009-2000
Room:FAB 3 | 0.31

Executive and Academic Program Director

Fischer, Jessica Elisabeth
Fischer, Jessica Elisabeth Dr phil
Program Director
Phone:+49 7541 6009-1305
Fax:+49 7541 6009-1699
Room:FAB 3 | 0.67
Göttlich, Udo
Göttlich, Udo Prof Dr
Academic Program Director Communication, Culture & Management | CCM
Phone:+49 7541 6009-1381
Fax:+49 7541 6009-1399
Room:FAB 3 | 1.41
Time to decide

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