Digitalization has led to a profound change in how culture and knowledge are produced, opening up new forms of public in the process. It is against this backdrop that the creative industries are developing, the old media sector is being superseded by the new one, and myriad new forms of participation and networking are emerging. Globalization, migration and digitalization have changed the access to cultural, media and artistic fields of practice. The players are more diverse and heterogenous, and the lines between work and leisure, production and consumption, private and public, have become blurred. This has resulted in increased expectations about participation in, and collective development of, culture, media and creative formats.
This radical change in practices, knowledge forms, working methods and – in turn – the economies in the cultural and media sectors requires pioneers, designers and founders of a new type. The restructuring of participative social structures and civil societal involvement necessitates a specific type of management. Alternative projects are calling out for alternative financing strategies, tailor-made operator models and independent communications channels.
“Technology is no longer the research domain of individuals, rather it is transforming the production of knowledge as a whole”
Our Master of Arts. in Pioneering in Arts, Media & the Creative Industries | AMC aims to qualify students for exactly these kinds of jobs in the public and private cultural and media sectors, and in the creative industries, as well as qualifying them to develop participative processes. The study program will enable graduates to explore and deconstruct these processes of change, while at the same time training them to become critical entrepreneurial players and cultural producers – people who do not take the notion of culture for granted, but rather who continually question it.
The curriculum also covers topics such as the critical analysis of new forms of political and public communication, and the role played by the arts in processes of social transformation. Here, cultural and sociological aspects are not just considered analytically and theoretically, rather they are combined with a planning approach.
Along with its theory and research-driven critical analysis of public, communication and culture, the MA AMC should thus help students to become acquainted with operator models, culture and media economics issues, and planning, management and organizational formats through field studies and participation in specific practical projects (such as the development of cultural models, curatorial projects, consultations and development plans, media campaigns and the analysis of communication processes). This project-based work is accompanied by lectures that focus in particular on participative processes in the public sector, the transformation of the non-profit sector and cooperative forms of management.