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Master of Arts (MA) in Transformation Management in Digital Societies | DS

The digital transformation poses challenges for business, politics and civil society. In the future, it will raise questions whose answers will be essential for the common good and will challenge future decision-makers.

In order to face the digital transformation, experts are needed who can consider the challenges of technology and business together and use their knowledge of technological and social dynamics to develop broad and long-term scenarios for the benefit of society.

The predominantly English-language, interdisciplinary two-year master's program "Transformation Management in Digital Societies | DS" will enable students to understand, anticipate, and accompany the digital transformation in business, society, politics, and culture on an intersectoral basis by teaching methods, theories, and practical research. Students will be trained to become socially, ethically and technologically sensitive "change makers".

Thematic focus and course structure of master's program

The innovative graduate program Transformation Management in Digital Societies | DS emphasizes a holistic understanding of high-tech change. To this end, it relies on a dialog between the liberal arts and technological and future sciences. In particular, theoretical-cultural-analytical and philosophical-theoretical skills are to be developed.

In a total of four specialization fields, Master's students can focus on sociological-ethical, economic and administrative issues in a project-related manner. The courses offered focus on ethics and innovation, scientific methodological competence, futurology, digital business models, and digital politics & society.

Track Ethik & Innovation

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In the track, questions about values, decisions and agency in the age of their digitalizability and i.e. the overtaxing and dwindling relevance of human actors are negotiated. Questions of decision-making (also and especially when it is done by self-learning software) play as much a role as the reconstitution of media societies by artificial intelligence or the position of humans in a world that may soon know more intelligent agents than themselves. This track is also significant in terms of technology acceptance, but even more so for the social acceptance of technology consequences.

Track Possible Futures

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The track is dedicated to future scenarios, speculations and innovations and the markets and cultures they create. Crucial for this master is the insight that anticipation of social dynamics of the next decades has become the essential core competence of future decision makers and intellectuals. Medium- to long-term planning in political, infrastructural, administrative, etc. respects will therefore be a future-oriented task. Therefore, medium to long-term planning in political, infrastructural, administrative, etc. respects will require future-oriented knowledge and research that does not stop at the boundaries of scientific disciplines.

Track Digital business models

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The track provides skills and expertise that can be used to successfully translate new technologies into commercially viable business models and products. On the one hand, the special features and success criteria of digital business models are to be identified on the basis of successful practice in order to enable participants to grasp not only the existing marketability of new digital business models and products, but above all the emergence of new markets. On this basis, students will learn how to operationally transadministrationally transform technology into business models and product. Emphasis will be placed on the entrepreneurial approach, both in terms of entrepreneurship and intrapreneurship.

Track Digital Politics & Society

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The track raises political and administrative issues in the context of the digital transformation and a future digital society. It is crucial to consider the digital transformation not only in terms of its possibilities, but also with a view to the associated responsibility with regard to ethical and moral aspects of political and administrative action. Students are taught how to navigate the field of tension between the possibilities of the digital transformation, and in particular artificial intelligence, the demands of an enlightened and digital future society on political and administrative action, and the ethical and moral aspects that are associated with an ever-increasing data processing capacity and further developed data analyses.

The curriculum additionally allows students to set individual priorities and specialize in their field when selecting elective modules.

To find out which options the study structure offers for an additional minor degree and all information on further core topics, please refer to Structure & Contents.

Course facts and information

  • Qualification: Master of Arts (M.A.)
  • Standard period of study: 4 semesters (= 2 years)
  • ECTS points: 120
  • Non-consecutive
  • Course language: German and English
  • Language skills: Good knowledge of English is necessary
  • Course begins: Fall semester (September)
  • Faculty: Faculty of Political & Social Sciences, Faculty of Communication and Cultural Studies, Faculty of Economics
  • Fees per semester: €5.490

Interested? Please note the language requirements

Because DS is an mostly English-language graduate program, very good English language skills at C1 level are required. German language proficiency is desirable, but not a mandatory admission requirement. If there is a request to take courses from our other graduate programs, German teaching formats may be available to you.

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Admissions Office & Selection Procedure

Gröner, Alissa

Admissions Office & Selection Procedure

Phone: +49 7541 6009-2000

Do you have any questions about the study programs and the application process? Then please contact our applicant advisory service.


Interdisciplinary and research-oriented orientation of the master's program

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Contextual competence and transfer thinking are required in order to be able to assess and classify future social developments. For this reason, the DS master's program is consistently interdisciplinary.

This includes an interdisciplinary connection for attending courses between the subject areas of economics, culture and politics. In addition, the program is supported by the H-Farm as an international and scientific partner for digital innovation.

In addition, the master's program provides for students to bring study content they miss in the regular curriculum as StudentStudies.

In the major phase of the master's program, a practice or research module in the mandatory area can be completed in cooperation with a practice or academic partner.

Teaching in the Master's program DS is characterized by dialogically oriented seminar formats, which benefits the development of discursive competence as a key competency.

Further qualification and professional fields of the master's program

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The world is in a state of Change. With the digital transformation, the question arises both in the private sector and in the political-administrative sphere: Who will develop the best scenarios of tomorrow?

The focus areas of this master's program - future technological-social developments, digital ethics, digital business model development and political action in a digital society - specifically prepare students for the coming demands from politics and business.

In an inspiring university environment, students at Zeppelin University are given the space and time to individually incorporate personal talents, skills and passions into their studies and to further develop them.

The interdisciplinary DS master's program is aimed at bachelor's graduates, for example, in political and administrative sciences, economics, sociology, communication studies, cultural studies, and philosophy.

In addition to internships and topic-specific research projects, Zeppelin University's career network gives students the opportunity to learn about new professional profiles with a variety of practical partners at the international, national, and local levels.

The master's program gives students the opportunity to expand their own career network and to closely link research and practice with a further step in their academic career.

Admissions Office and Selection Procedure

Dierolf Nadine, Gröner Alissa, Wallace Birgit
Team Admissions Office and Selection Procedure
Phone:+49 7541 6009-2000
Room:ZF Campus

Executive Program Director

Söffner, Jan Prof Dr
Vice President | Dean of Zeppelin University Bachelor College
Chair of Cultural Theory and Analysis
Phone:+49 7541 6009-1361
Room:FAB 3 | 1.47
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