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Master in General Management

Business Administration for non-business specialists

This is something you won't find at most German universities. Why is that?
A Master in Business Administration for non-business specialists requires a substantial amount of confidence on the part of lecturers and students.

Confidence in your versatility - because with us, biologists, architects, engineers, and lawyers all study side by side. Confidence in the productivity of your background and your accumulated experience – because your academic pedigree and your practical knowledge may well be invaluable for a degree in business administration. And confidence in an intelligent alliance of fundamental skills and individual specializations – because you need both.

"I came to ZU with a Bachelor Degree in Economic Psychology in order to do a Master that has elements of both scientific precision and entrepreneurial pragmatism. As an assistant in research projects and the student business consultancy Whyknot e.V., the interdisciplinary correlation between theory and practice was an important factor. Working in the area in between appealed to me. Afterwards I completed a double doctorate in business administration and psychology at Daimler AG as a doctoral student. Today I work as a professor and my work is still strongly influenced by the holistic approach of ZU."

Fabiola Gerpott | ZU MA graduate 2013 and Professor WHU - Otto Beisheim School of Management

The General Management master degree is an academic study program rooted in theory but with practical relevance. The course provides a theoretical and practical knowledge of general business administration and economics. Alongside established management qualifications you will acquire the know-how to organize your own academic research work. You will be in a position to analyze socially relevant economic problems from a multidisciplinary perspective, and to address them using innovative academic methods.

The program also involves an international internship. Any students who have already done an internship abroad in their undergraduate studies can, alternatively, choose to do a StudentStudies module (with individualized content) or an interdisciplinary module of their own choice. The option of GlobalStudies – a semester abroad combined with two internships abroad – is, additionally, available to all GEMA students.

Alongside your studies you also take part in ZU's TandemCoaching. This is an individualized support structure for every student in their developmental process, in the form of an Academic Coach and a Practical Coach. At many universities the supervision ratio is 160 students to a professor – here we have two coaches per student. Once per semester the students reflect on their academic work and their professional orientation with both coaches.

Language Requirements

Although a good number of courses are offered in English at ZU, students will not be in a position to complete a degree program in English. Knowledge of English is preferred; knowledge of German is an absolute necessity. ZU requires that all degree-seeking applicants demonstrate a minimum of intermediate-level German skills.


Gröner, Alissa
Admissions Office & Selection Procedure
Phone:+49 7541 6009-2007
Fax:+49 7541 6009-3009
Room:FAB 3 | 0.39

Program Directors

Ege, Verena
Executive Program Director Corporate Management & Economics | CME and General Management | GEMA
Phone:+49 7541 6009-1805
Room:FAB 3 | 0.69

Häcker-Kruck, Isabell Dr
Executive Program Director Corporate Management & Economics