It is empirically proven that only through focusing on research you can ensure the successful practical application of skills. Studies prove that a focus on research in master programmes has a positive effect both on the HR managers' perception of the employee and the quality of education itself, as well as on the average starting salary, which is around 1,000 U.S. dollars higher. But above all, the focus on research makes for a degree course where the collective acquisition of knowledge takes priority. Outstanding theses and research projects will be awarded and published in zu|würfe.
"What distinguishes ZU academics is a very productive mix of academic substance and pragmatic curiosity about the phenomena of their work."
Ilja Kompasov | CCM Master Graduate
The challenge – heterogeneity instead of monoculture: ZU also offers master programs in "Communication & Cultural Management" and "Politics, Administration & International Relations" to students who did their undergraduate studies in another discipline. Because we love variety and interdisciplinarity – despite the associated difficulties, and because of them. And also because we've had good experiences in the process: be it the biotechnologist who got a job at McKinsey through her master's in Economics; the architect who switched to public administration after studying Public Management & Governance; or the Swiss Lord Mayor who's studying Public Management again.
In our "Master in General Management" we even have a study programme specially for prospective economists who didn't study any economic subjects in their undergraduate studies. We believe in the productivity of heterogeneity. After all, preferences change sometimes.
We don't believe in limited specialists: an interest should be developed with passion and its scope should serve to inspire. Specialization only makes sense if you are prepared to invest your time and your passion in your chosen field. Only you can decide what that is! Our master programmes offer a wide range of choices. So that you can choose what's best for you.
In addition you can also do a minor in Communication and Cultural Management, in Political Management & Governance or in Economics. This additional qualification would, of course, then be on your certificate.
Although a good number of courses are offered in English at ZU, students will not be in a position to complete a degree programme in English. Knowledge of English is preferred; knowledge of German is an absolute necessity. ZU requires that all degree-seeking applicants demonstrate a minimum of intermediate-level German skills.