Master of Arts (MA) in General Management | GEMA

Structure & Content

Major Phase Mandatory Modules

Semester 1-3 | to the extent of 76 ECTS


  • Accounting & Controlling
  • Corporate Finance
  • HR Management
  • Strategic Management
  • Marketing & Branding

Economics & Law

  • Macroeconomics
  • Microeconomics
  • International Economic Law


  • Quantitative Methods
  • Qualitative Methods
  • Data Science


  • Interdisciplinary Group Research Project

Major Phase Elective Modules

Semester 2-4 | to the extent of 24 ECTS-Punkten

Track: Family Business

  • Family Entrepreneurship
  • Family Governance
  • Family Business Current Issues

Track: Leadership & Relational Societies

  • Relational Economics
  • Governance of Value Networks
  • Advances in Behavioural Ethics

Track: Sustainable Finance & Accounting
| Green Finance
| Sustainability Accounting
| Global Governance

Track: Sustainable Transport & Mobility

  • Sustainable Transport Policy
  • Mobility Innovations & Digitalization
  • Supply Chain Management & Internationl Freight Transport

Module from the range of other, non-advanced ZU Master's programs

Master Phase

Semester 4 | to the extent of 20 ECTS

Final Module

  • Masterthesis
  • Disputation


Semester 1-4 | to the extent of 4 ECTS-Punkten

Optional modules that do not count toward the final grade.

  • Workshop Fundamentals of Entrepreneurship
  • Workshop Creativity & Performativity

Focus of GEMA master's program

After gaining your first insights into the professional world on a seven-week-long domestic or foreign internship (which is required for enrollment), you will take a wide-ranging compulsory module where you will be brought up to speed on the necessary economics and methodological knowledge and skills.

Then, building on this, the required elective section will provide you with a more in-depth knowledge, while also giving you the option of prioritizing a topic of your choosing from the following areas:

  • Family Business
  • Sustainable Transport & Mobility
  • Leadership & Relational Societies
  • Sustainable Finance & Accounting

An important part of combining existing knowledge with the development of future skills is the interdisciplinary research project which is laid out over three semesters.

In this required module, student teams will work on an original economics issue. Here, the topic of the project is based on a theme which bears a clear relationship to the specialist disciplines which the students studied for their respective undergraduate degrees. This helps to bridge the gap between the different research backgrounds and to systematically nurture the aptitude for independent scientific work in the field of economics.

Program Director

Ghanem, Rima
Ghanem, Rima Dr
Program Director Corporate Management & Economics | CME
und General Management | GEMA
Phone:+49 7541 6009-1805
Room:FAB | 0.69
Häcker-Kruck, Isabell
Häcker-Kruck, Isabell Dr
Program Director Corporate Management & Economics | CME
und General Management | GEMA
Phone:+49 7541 6009-1207
Room:FAB 3 | 0.69
Peter, Franziska
Peter, Franziska Prof Dr
Academic Program Director | MA GEMA, MSc CME
Phone:+49 7541 6009-2231
Room:Semi 1.06
Time to decide

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