The best people to answer these questions are our graduates – because they are working in exactly these fields today. They are the ones who, in times of extensive social and cultural upheaval, open up new fields of work in the communications and cultural sector– and revamp old ones.
In today's world where media permeates all areas of our lives, both the cultural and creative industries and the communications and media sectors are witnessing rapid growth. With its broad teaching portfolio, the opportunity for students to customize their studies, and more time for creative development, the four-year CCM study program is our response to this.
Students can choose to focus on communications, and thus approach the program from a psychological perspective, or they can opt to advance their knowledge of cultural science or cultural production.
The program comprises modules on Strategic Communication, Media Practices, Audience Research, Philosophy, Cultural History, Art, Cultural Production, Creativity & Performance, Perspectives of Globalization, Law, Selected Methods and Psychological Aspects of Communication and Culture. These are supplemented by modules on Management, Sociology, Business and Political Economics, through to Law, Political Science and Public Administration.
Communications and cultural managers require the ability to moderate processes and interests, to think conceptionally and entrepreneurially, to work in diverse teams and to make strategic decisions. In an interdisciplinary, dialogical and project-oriented learning environment, we look at future developments, analyze current issues, combine research with practice, develop transformation strategies together, and investigate these alongside local and international partners in the industry and in academia. To do this we tap into our institutional fields of practice such as the arts program and a wide array of student initiatives and media projects.
Although quite a few courses at ZU are offered in English, it is not possible to complete a bachelor´s degree in “Communication, Culture & Management | CCM” entirely in English. Language skills in English are preferred, while German is an absolute necessity. ZU requires very good proficiency in German language on C1 level for all degree-seeking applicants.
Application Advice Undergraduate Programs
You have questions about the study programs and the application process? Then please contact our team Admissions.
The unique thing about the CCM study program is that it gives students the opportunity to customize the course content, even allowing them to prepare their own seminars as part of the demand-oriented “Student Studies”.
The bachelor's degree course promises a research and project-oriented approach right from the first semester and is built on the personal supervision of our lecturers. The university thus understands its role as a place of intellectual stimulation, and is a veritable hotbed of student initiatives. Architecturally it is laid out as a large co-working space, with generously sized seminar rooms, media rooms, its own exhibition and project room, open work zones and lecture halls.
This is a place where students and lecturers can communicate on a one-to-one basis, so that together they can examine the dynamics, processes and contradictions of a rapidly changing society, and thus negotiate it in a responsible way.
To provide students with a global perspective, there is a compulsory internship abroad, as well as the option of studying at a host of prestigious partner universities across the globe. After completing the CCM course, our bachelor's graduates have taken very different career paths and taken one or two-year master's programs in Germany or abroad.
|Phone:||+49 7541 6009-2000|
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|Phone:||+49 7541 6009-1305|
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