Chair of Institutional Economics, Organisational Governance, Integrity Management & Transcultural Leadership


The LEIZ is headed by Prof Dr Josef Wieland, holder of the Chair of Institutional Economics, Organisational Governance, Integrity Management & Transcultural Leadership. In his research, teaching and consulting, Prof Wieland focuses on his governance economical approach, supported by his team of research assistants and fellows.

Prof Wieland was the founder and chairman of the Center for Business Ethics (ZfW) as well as the Forum Compliance & Integrity (FCI). Since 2012, Josef Wieland has been Chairman of the German Business Ethics Network (DNWE) as well as a member of the CSR Forum of the Federal Ministry for Labor and Social Services. The CSR Consensus has been sucessfully set up on June 25, 2018. In the context of the German G20 presidency 2016/2017, Prof Wieland has been part of the Think20 process, co-leading the Working Group „Sustainability in Global Value Chains“.

In 1999 Prof Wieland was awarded the Max Weber Award for Business Ethics by the IW, the Institute of German Economy, and in 2004 he received the Research Award of the state of Baden-Württemberg.

Research assistants at the Chair of Institutional Economics:

  • Jessica Geraldo-Schwengber: Research focus on organizational learning, transculturality and also transcultural learning.
  • Lukas Belser: Research focus on organizational networks, intra / inter-firm networks and company performance.
Wieland, Josef
Wieland, Josef Prof Dr

Focal areas

Relational Leadership
Relational Leadership is based on a governance economic view discussing the firm as a nexus of stakeholders. In the context of a stakeholder-related theory of the firm, past leadership approaches like transactional and transformational leadership cannot explain sufficiently the corresponding leadership scenarios and roles towards societal and economic value creation. Consequently, a new leadership theory that is based on resource-, transaction-, and governance perspectives is required. Relational leadership competence is based on willingness and ability to cooperate as well as generation of cooperation rent. The research conducted by Prof. Josef Wieland and his team deepens the relational leadership approach towards an economic theory of leadership.

Transcultural Management
Today's organisations operate within multi-dimensional cultural settings determined not only by organisational culture but also by global and local cultural environments.
Against this backdrop, a focus on the identification and development of transcultural commonalities paves the way towards research on new requirements for leadership and management in a globalised world. The research program on Transcultural Management Studies, conducted by the Chair of Prof. Josef Wieland, aims at understanding the conditions and determinants of productive transcultural cooperation, focusing on the related organisational and individual learning processes.

Corporate Governance
A shift in mentality can currently be observed both in society and business. Its common denominator is the intensification of normative demands exerted by law, politics and society on companies’ decisions and actions. In preventing human-rights abuses, accepting and creating remedy mechanisms, in complying with work and safety regulations, paying living wages, in the consideration of consumer interests and sustainability issues, there are numerous points at which companies are expected to express their social responsibility. In light of this discussion, the chair of institutional economics examines the establishement and implementation of management standards concerning the SDGs, CSR, Compliance & Integrity Management and Values Management. The research of corporate responsibility examines corporate structures and the participation of stakeholders to enhance learning processes along the entire global value chain.

Shared Value Creation
As a contribution to the current academic discussions on the well-received article of Michael Porter and Marc Kramer in Harvard Business Review in 2011, Prof. Josef Wieland and his team develop a concept of shared value creation that constitutes a firm as a nexus of stakeholders and discusses the related learning and legitimisation processes. Under this perspective and in the context of his governance economics, research addresses not only the consequences of the shared value approach for business practice, especially in the context of corporate social responsibility, but also its implications for the relationship between economy and society. By this approach, the research programme seeks to shed light on the understanding of the role and the nature of the firm in a globalised economy.


At the beginning of 2014, the Leadership Excellence Institute Zeppelin (LEIZ) and the Wittenberg Center for Global Ethics (WZGE) launched a joint PhD programme. The programme has been supported by the Karl Schlecht Foundation (KSG) and awards scholarships to committed, internationally-minded PhD candidates interested in issues relating to good business management in a global context.

Having been developed jointly by Prof Dr Josef Wieland and Prof Dr Dr Karl Homann, the programme constitutes the only platform of its kind for research in the field of business and corporate ethics. It combines:

Subject-specific qualification of doctoral candidates
Expertise of leading businessethics scholars (Prof Dr Dr Karl Homann, Prof Dr Josef Wieland, Prof Dr Andreas Suchanek, and many others)
Practice fora, project studies, lectures, and networking opportunities for participants with the business community and companies.

The aim of the programme is to produce theoretically grounded, yet practically relevant contributions towards responsible business management in the context of global competition, and thereby to shape the discourse within academia, corporations, and the general public.

Current research projects

Transcultural caravan:


Approach: The Transcultural Caravan is based on the idea to create the combining factor between cultures in the sense of transculturality more than the differentiating aspect. The Caravan comprises three basic modules: (1) to generate knowledge of the cultural preconditions of the globalisation, (2) to cross-link knowledge, (3) to refine and spread knowledge in the exchange and thus contribute to the discussion. Keeping all this in mind, leadership-requirements of the 21. century are the main focus.

||  here you can click for more information on the Transcultural Caravan home page

New publications of the chair

Team of the Chair

Time to decide

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