Research
Object of research: Media- and Societal Change
Communication is the central operation of social life and the basis of sociality and cooperation. Today, it is observed most frequently in the form of media communication. The evolution of media can be seen as a central impulse for, but also as a mirror to social change: Media- and Societal Change go hand in hand. Of course, the Digital Revolution does not just mean radical changes in the media system alone. New media technologies permeate almost every part of our day to day life, are changing the fabrics of social relationships, our organizations and how integration is accomplished in our society. The Zeppelin University researches these processes of Mediatization from numerous perspectives. The ZUMG strengthens and promotes interdisciplinary efforts that go beyond the boundaries of scientific fields and serves as a concentration of relevant expertise.