Study at ZU | Exchange Students

ZU reacted to challenges in management education with a new (by German standards) type of research-oriented, entrepreneurial qualification for generalists. The novelty lies in the connection between business administration and economics with cultural sciences, communication and media studies, as well as aspects of political science and the science of public administration.

In societies of today, knowledge of different cultures and actionability within those cultures are more sought-after than ever. Likewise the demands on communication practices have increased dramatically. For that reason communication skills and cultural knowledge are key qualifications for the 21st century. Our Our study program "Communication, Culture & Management" meets these challenges.

ZU offers an innovative training and research program in the form of management-oriented politics and administrative sciences with international relations, in which social scientific elements of organizational research and policy research are combined with economics, management skills, and the most important elements of public law.

The study program "Sociology, Politics & Economics" (SPE) is a full-time program and planned as a four-year, interdisciplinary bachelor program. Based on classical and current theories in the relevant disciplines of sociology, political science, and economics the program aims to teach decision logic, decision-making processes and competences for complex, insecure situations as they are required in modern, heterogeneous societies and in the context of globalized activities in business and politics. Thus, the program focuses on problems that require an interdisciplinary exchange between social, political and economic sciences.The bachelor study program "Sociology, Politics, & Economics" (SPE) is a degree course of four years. Based on classical and current theories and methods to do research in the relevant disciplines of socioloy, political science, and economics the program aims to teach modeling, critical understanding, decision-taking under uncertainty, and dealing with complexity as competencies required in contemporary societies, cultures of diversity, and globalized activities in business and politics. The program emphasized interdisciplinarity as an exchange between social, political, and economic sciences and as a mutual reflection on the range, scope, and limits of these disciplines. The program aims to qualify for professional activities of research and consulting in political administration, international organizations, corporate management, and civil society.

The General Management master degree is an academic study program with a practical theory-based relevance. The course provides theoretical and practical knowledge relating to general business administration and economics. Alongside established management qualifications you will acquire the know-how to autonomously perform academic research work.