Since its foundation, Zeppelin University has committed itself to researching issues of social relevance. At Zeppelin University, research therefore often means “observing on site” – that is, in companies, museums, publishing companies, theaters, city halls and ministries. And it means formulating questions whose solutions can emerge particularly in collaboration with social institutions. This approach embeds the University intensively in the region, which benefits in many ways from its research projects.
At the same time, the integration of the societal coordinate system also relates to nationwide and international problems. Civil society, sustainability, or the future of family businesses are just a few examples of large complexes of issues worked on at ZU that cannot be dealt with without a view to societal relevance. An important consequence of successful and visible research on socially relevant topics are appointments to high-ranking consulting committees. They in turn expand the societal impact of the research results.
Further information on knowledge transfer at ZU can be found here.