University between business, culture and politics

SeeCampus | Foto: ZU/Florian Gehm
SeeCampus | Foto: ZU/Florian Gehm

Zeppelin University (ZU) follows the pioneering spirit of its namesake and has stood for interdisciplinarity between business, culture and politics from the very beginning. In a dynamic and complex society, which is struggling to reorganize itself in many areas, more and more problem situations elude a clear disciplinary location.

The most noble task of universities is the advancement of knowledge and science. ZU understands science not as a mere activity or profession, but as an expression of an attitude of mind that is committed to argument and plural discourse. On this basis, ZU combines a strong disciplinary anchoring with an interdisciplinary way of thinking and working.


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Research landscape at ZU

ZU's research landscape is based on research foci and topics that have successfully developed over many years and are now largely established.

These include, in particular, research on family businesses, decision-making, financial systems, cultural production, leadership, innovation, globalization, digitalization, consumer and consumer behavior, media, mobility, sustainability, political institutions, and much more. Will formation as well as Administration 4.0 and Public Management.


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