2023-09-20

Professor Dr. Martin Paul Fritze takes over the Chair of Marketing

ZU has appointed Professor Dr. Martin Paul Fritze to the Chair of Marketing. Born in Halle, he is moving from the University of Cologne to Lake Constance and will research and teach consumer behavior and consumer psychology as well as brands and brand management at ZU.

Takes over the Chair of Marketing at Zeppelin University: Professor Dr. Martin Paul Fritze. (Photo: ZU/Sebastian Paul)


"Zeppelin University offers an inspiring environment for implementing interdisciplinarity in research and teaching. I am looking forward to contributing innovative approaches from marketing research to answer current questions," explains Martin Paul Fritze.


After completing his doctorate at the Institute for Marketing and Service Research at the University of Rostock, Martin Paul Fritze held the Koelnmesse Endowed Junior Professorship for Trade Fair Management and Marketing at the University of Cologne. Research visits have taken him to internationally renowned universities such as The Wharton School of the University of Pennsylvania, the University of Cambridge, Imperial College London, the National University of Singapore, the University of New South Wales and Erasmus University Rotterdam.


"With Martin Paul Fritze, we welcome a scientist to our university who, in addition to the classic questions of marketing, devotes his research primarily to the transformation processes between digital and physical consumption and living environments and how they affect business models, consumers and the environment. The topics addressed by Martin Paul Fritze, such as blockchain marketing and the sharing economy, are not only highly topical, but will also be able to fundamentally change our economy and society," says ZU President Professor Dr. Klaus Mühlhahn. "We are very much looking forward to this mutually beneficial collaboration."

Time to decide

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