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Master of Arts in General Management | GEMA
Business Administration for non-business specialists
“I came to ZU with a bachelor's in Economic Psychology in order to do a master's that has elements of both scientific precision and entrepreneurial pragmatism. As an assistant in research projects and the student business consultancy “Whyknot e.V.”, the interdisciplinary combination of theory and practice was an important factor. Working in the “grey areas” appealed to me. After that I went to work for Daimler AG as a PhD student where I got a double doctorate in Business Administration and Psychology. Today I work as a professor and I can very much see the influence of ZU's holistic approach in how I work.”
Fabiola Gerpott | ZU MA graduate 2013 and Professor WHU - Otto Beisheim School of Management
This is something you won't find at most German universities. Why is that? A master's in business administration for non-business specialists requires a lot of confidence from lecturers and students: Confidence in your diversity – because in our courses, biologists study alongside architects, engineers and lawyers, as well as graduates from other fields.
Confidence in the value of your backgrounds and past experiences – because we trust that your academic upbringing and your practical knowledge can be invaluable in the study of economics. Confidence in providing you with just the right balance of basic skills and advanced study options – because you need both.
As a graduate of the master's program, your exceptional analytical and reflexive skills will allow you to get to the nub of complex issues and to deal with incomplete and contradictory information. You will be taught how to analyze socially relevant economics problems in a multidisciplinary way and to tackle them using innovative scientific methods.
Description of GEMA master's program
The M.A. in General Management is a scientific study program with a practical relevance anchored in theory. The aim is to complement the knowledge and skills that the students learned in their undergraduate degree with broad-ranging elements of management which have been supplemented in select areas, and to combine this with an interdisciplinary qualifications profile.
With this exceptional profile, the master's program takes into account the increased demands on today's managers – demands which are the result of an organizational environment that is changing in a faster and more sustained way than ever before. The unique research orientation of the master's program also qualifies graduates for a subsequent career in both the scientific and private sectors.
The M.A. in General Management prepares students for management jobs in the grey areas between different departments and the classic economics fields. It aims at occupational fields which would otherwise typically be filled by graduates from integrated study programs in Industrial Engineering, Business Informatics, Economic Law, Industrial Psychology etc.
The master's study program offers exclusive access to graduates of subjects which do not provide the option of integrated courses.