Read on
Your question:

WÜRTH Chair of Cultural Production

more articles


The WÜRTH Chair of Cultural Production was established in 2015 as an endowed chair and with the help of the WÜRTH Foundation and the Stifterverband der Deutschen Wissenschaft. Martin Tröndle is holding the chair since then.

In research and teaching, the chair is focused on cultural organisations and their visitors as well as non-visitors, cultural policies and funding, as well as the impact of different performance and exhibition formats. The close integration of research, teaching and the transfer into practice is central to this work. In this context, Martin Tröndle conducts national and international research projects with diverse teams and practice partners. These are among others:

Since 2014 Martin Tröndle is editor-in-chief (together with Steffen Höhne and Constance DeVereaux) of the peer-reviewed Journal of Cultural Management and Cultural Policy.


The Chair’s Thematic Profile

Real issues do not adhere to the narrow boundaries of scientific disciplines.

In research and teaching, the chair deals with a broad range of topics centred around the production and reception of “arts and culture”. Those are: Cultural visitors and the aesthetic experience—disciplinarily located in the field of sociology of culture and art psychology; the production of artistic formats and programmes—here organisational sociology as well as aspects of aesthetics and staging/dramaturgy come into play; as well as cultural funding and its legitimation—i.e. through questions of cultural policy. Why does the state promote culture, why does it do so, and under which idea of “culture”?

Given this diversity in research areas, the chair makes use of the theoretical frameworks relevant in the respective disciplines. This is to be understood not so much as eclecticism, but rather as recognition of the differentiation of the sciences and as an interest in other bodies of knowledge and different research cultures. The work at the chair is in principle problem-oriented. This naturally entails an inter- and transdisciplinary orientation, which also reflects in the involvement of external partners in teaching and research.

Key topics in research and teaching are:

  • Concert Studies
  • Museum Studies
  • Visitor- and Non-Visitor Studies
  • Cultural Management Research
  • Cultural Policy Research
  • Artistic Research

Doctoral Studies at the WÜRTH Chair of Cultural Production

The chair hosts several doctoral theses and post-doc projects, addressing the different research fields of the chair. These are ethnographic and organisation-theoretical works on cultural organisations, research on and about specific professional groups in the cultural sector, on visitors of cultural formats and institutions, on change management in cultural organisations, on the reception of art, as well as works on cultural policy and discourse analysis. Doctoral theses can be monographic and cumulative, written in German or English. Further information on the semi-structured doctoral programme at Zeppelin University is available from the ZU Graduate School | ZUGS.

The emerging researchers at the chair regularly take part in doctoral colloquia at the Center for Cultural Production at ZU, the doctoral colloquium of the Fachverband Kulturmanagement, as well as in the respective research projects in which they are involved. They are also encouraged to give lectures at national and international conferences, such as the European Sociological Association (Sociology of the Arts), International Conference on Cultural Policy Research, International Association of Arts and Cultural Management Conference, or the Biennial Congress of the International Association of Empirical Aesthetics.

The WÜRTH Chair of Cultural Production is also part of the doctoral programme “FEINART The Future of European Independent Art Spaces in a Period of Socially Engaged Art”.

Participations and Additional Formats

List item

The WÜRTH Chair of Cultural Production is part of the Center for Cultural Production at Zeppelin University, which also includes the Zeppelin University’s artsprogram and the Laboratory for Implicit and Artistic Knowledge (LIKWI).

List item

Since 2019, Martin Tröndle is the speaker of the research cluster “Arts Production and Cultural Policy in Transformation (ACPT)”, which deals with the transformation of cultural production in the context of social change.


Martin Tröndle is a beneficiary of “FEINART – The Future of European Independent Art Spaces in a Period of Socially Engaged Art”, funded by the Marie Skłodowska-Curie Programme within the framework of Horizon 2020.



Martin Tröndle | Prof Dr (Chair Holder)

Your question:
Tröndle, Martin Prof Dr
Phone:+49 7541 6009-1313
Fax:+49 7541 6009-1179
Room:FAB 3 | 1.37
   |   Link

Since 2015, Prof Dr Martin Tröndle has held the WÜRTH Chair of Cultural Production in the Faculty of Communication and Culture at Zeppelin University, Friedrichshafen. His work deals with a large variety of topics, all revolving around the production, distribution, and reception of the arts. Tröndle was the principal investigator of eMotion – Mapping Museum Experience (2008–14), supported by the Swiss National Science Foundation. eMotion experimentally analysed the experiences of museum-goers, looking primarily at the museum architecture, art objects, and curatorial design and how these effect and affect the behaviour of museum visitors. Tröndle is now principal investigator of Experimental Concert Research (2018–), supported by the Volkswagen Foundation and others, a project that experimentally analyses the concert experience. Since 2014, Tröndle has been Editor-in-Chief of the peer-reviewed journal Zeitschrift für Kulturmanagement: Kunst, Politik, Wirtschaft und Gesellschaft / Journal of Cultural Management: Arts, Policy, Economics, and Society. Among others, he is the editor of the two-volume concert studies reader Das Konzert: Neue Aufführungskonzepte für eine klassische Form (2011, 2nd ed.) and Das Konzert II: Beiträge zum Forschungsfeld der Concert Studies (2018).


Schindler, Johanna | Dr phil

Your question:
Schindler, Johanna Dr phil

Johanna Schindler was trained as a cultural scholar and arts manager (Halle / Germany, Paris, and Friedrichshafen / Germany) and wrote her doctoral thesis on artistic research. She has worked as a curatorial assistant at Kunstmuseum Liechtenstein, as a manager of the International Association of Curators of Contemporary Art, as a research fellow at Zeppelin University, Germany, and as a researcher and coordinator at Haus der Kulturen der Welt, Berlin. Since 2019, she is the managing editor of the Journal of Cultural Management and Cultural Policy, a reviewer for the Journal for Artistic Research, and a freelance translator, editor, and project adviser in the arts and cultural fields.

Weining, Christian | MA

Your question:

Weining, Christian
Project Member „Experimental Concert Research (ECR)“
WÜRTH Chair of Cultural Production
Phone:+ 49 7541 6009-1314

Christian Weining studied Communication and Cultural Studies at the Zeppelin University in Friedrichshafen and the University of Latvia in Riga. From September 2017 to December 2018 he was a student assistant at the WÜRTH Chair of Cultural Production, from October 2017 to June 2018 assistant at the Bodenseefestival and from June to August 2019 part of the concert organisation team of the Schleswig-Holstein Music Festival. Currently, he is working as project coordinator and research assistant for the interdisciplinary research project Experimental Concert Research (ECR), through which he is also completing his doctorate dissertation project.

Hahn, Heidi (Decentral Office for Academic Teaching)

Your question:
Hahn, Heidi
Decentral Office for Academic Teaching
Phone:+49 7541 6009-1302
Room:FAB 3 | 1.54

Stockmann, Nico | BA

Your question:
Nico Stockmann

Graduate Assistant | Research Cluster Arts Production and Cultural Policy in Transformation & WÜRTH Chair of Cultural Production

Nico Stockmann completed his bachelor’s degree in Communication and Cultural Management with a minor in Corporate Management and Economics at Zeppelin University, Friedrichshafen, and the University of Tasmania, Hobart, Australia. Since 2015, he has worked in different functions at the WÜRTH Chair of Cultural Production at Zeppelin University, and also held a position as a process innovation and quality manager at CODE University of Applied Sciences, Berlin. Supported by a graduate scholarship from the German Academic Exchange Service (DAAD), Stockmann is currently completing a Master of Social Sciences in Global Politics and Communication at the University of Helsinki.


Stielow, Sophie

Your question:

Student assistant at the Digital Concert Experience project

Vildosola, Alexandra

Your question:

Student assistant at the Digital Concert Experience project