The WÜRTH Chair of Cultural Production was established in 2015 as an endowed chair with the help of the WÜRTH Foundation and the Stifterverband der Deutschen Wissenschaft. Martin Tröndle has been holding the chair since then.
The chair’s research and teaching activities focus on cultural organisations and their visitors as well as non-visitors, cultural policies and funding, as well as on the effect different performance and exhibition formats have on their audiences. The close integration of research, teaching and practice is central to this work and at the core of the national and international research projects Martin Tröndle is carrying out with various teams and practice partners. These include:
The research of the chair focuses on the following topics: Concert and museum studies, visitor and non-visitor research, cultural management and cultural policy research as well as artistic research.
The chair is hosting a range of dissertation projects and post-doctoral projects that explore the various thematic fields of the chair. The chair is also part of the doctoral programme "FEINART.
Throughout the courses offered by the chair, the approach of research-based learning is applied to encourage independent thinking and enthusiasm for scientific problem solving among students.
With the concept of research-based teaching, teaching is hybridised, with the keyword ‘transfer’ we aim to hybridise research. In order to make science effective, the designs and results of scientific research must move closer to society.
The WÜRTH Chair of Cultural Production is part of the Center for Cultural Production at Zeppelin University, which also includes the Zeppelin University’s artsprogram and the Laboratory for Implicit and Artistic Knowledge (LIKWI).
Since 2019, Martin Tröndle is the speaker of the research cluster “Arts Production and Cultural Policy in Transformation (ACPT)”, which deals with the transformation of cultural production in the context of social change.
Martin Tröndle is a beneficiary of “FEINART – The Future of European Independent Art Spaces in a Period of Socially Engaged Art”, funded by the Marie Skłodowska-Curie Programme within the framework of Horizon 2020.
Since 2015, Prof Dr Martin Tröndle has held the WÜRTH Chair of Cultural Production in the Faculty of Communication and Culture at Zeppelin University, Friedrichshafen. His work deals with a large variety of topics, all revolving around the production, distribution, and reception of the arts. Tröndle was the principal investigator of eMotion – Mapping Museum Experience (2008–14), supported by the Swiss National Science Foundation. eMotion experimentally analysed the experiences of museum-goers, looking primarily at the museum architecture, art objects, and curatorial design and how these effect and affect the behaviour of museum visitors. Tröndle is now principal investigator of Experimental Concert Research (2018–), supported by the Volkswagen Foundation and others, a project that experimentally analyses the concert experience. Since 2014, Tröndle has been Editor-in-Chief of the peer-reviewed journal Zeitschrift für Kulturmanagement: Kunst, Politik, Wirtschaft und Gesellschaft / Journal of Cultural Management: Arts, Policy, Economics, and Society. Among others, he is the editor of the two-volume concert studies reader Das Konzert: Neue Aufführungskonzepte für eine klassische Form (2011, 2nd ed.) and Das Konzert II: Beiträge zum Forschungsfeld der Concert Studies (2018).
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Christian Weining studied Communication and Cultural Studies at the Zeppelin University in Friedrichshafen and the University of Latvia in Riga. From September 2017 to December 2018 he was a student assistant at the WÜRTH Chair of Cultural Production, from October 2017 to June 2018 assistant at the Bodenseefestival and from June to August 2019 part of the concert organisation team of the Schleswig-Holstein Music Festival. Currently, he is working as project coordinator and research assistant for the interdisciplinary research project Experimental Concert Research (ECR), through which he is also completing his doctorate dissertation project.
Stockmann, Nico BA
Research Cluster “Arts Production and Cultural Policy in Transformation” & WÜRTH Chair of Cultural Production
Nico Stockmann completed his bachelor’s degree in Communication and Cultural Management with a minor in Corporate Management and Economics at Zeppelin University, Friedrichshafen, and the University of Tasmania, Hobart, Australia. Since 2015, he has worked in different functions at the WÜRTH Chair of Cultural Production at Zeppelin University, and also held a position as a process innovation and quality manager at CODE University of Applied Sciences, Berlin. Supported by a graduate scholarship from the German Academic Exchange Service (DAAD), Stockmann is currently completing a Master of Social Sciences in Global Politics and Communication at the University of Helsinki.
Weden, Vicoria BA
WÜRTH Chair of Cultural Production
Victoria Weden completed her Bachelor’s degree in Journalism and Communication Studies with a minor in German Philology at the Freie Universität Berlin. Most recently, she did an internship at the international literature festival berlin and worked at Jugendpresse Deutschland e.V. as the project manager of the youth media workshop in the German Bundestag 2021. She is currently pursuing a master’s degree in “Pioneering in Arts, Media & the Creative Industries” at Zeppelin University and is a student assistant at the WÜRTH Chair of Cultural Production.
WÜRTH Chair of Cultural Production
Emma-Charlotte Hofste has been studying at Zeppelin University for a Bachelor’s degree in Communication, Culture & Management with a minor in Corporate Management & Economics since 2019. Since 2020, she has been volunteering at NIDISI gGmbH, a non-profit organisation that draws attention to current global challenges and implements solutions to address them. From November 2021 to January 2022, she completed an internship in marketing and external communications at Westenergie AG. Currently, she is writing her bachelor thesis and is a student assistant at the WÜRTH Chair of Cultural Production.
Student assistant at the Digital Concert Experience project