Prof. Josef Wieland, Director of the Leadership Excellence Institute Zeppelin | LEIZ has published an interesting article on the topic of #CorporateSocialResponsibility at the Frankfurter Allgemeine Zeitung Institute, in which the basic features of a new #RelationalEconomy and the resulting #RelationsBusinessModels become apparent and why these are of particular importance in the current #crises:
"The #socialresponsibility of companies is reflected not least in the shift in the market positioning of goods and services. The #market transactions evaluated by their price-performance ratio are moving towards #relational transactions, which are additionally evaluated by their #socialacceptance, because they have become the subject of moral discourse. ... The scope of attributed responsibility no longer results from contractual rules alone, but equally from the impact of business activities and the influence of companies on nature and society and the consequent demand for 'voluntary' duties of care."
"The perception of social and economic responsibility does not have to be a contradiction in terms or a #zero-sum game, but that they can become mutual prerequisites for success. ... Acceptance and thus economic success can only come about if companies perceive the interests and resources of their #stakeholders, be they other companies, employees, financial markets, consumers, political institutions and civil society organisations, integrate them into their practical day-to-day business and transparently communicate their performance in this area."
Gaining as accurate a picture as possible of one's stakeholders is especially important for companies now that public and media attention has increased in many areas, as climate policy and geopolitical issues have now also come into focus. With the discussion on the #SupplyChainLaw, the questions of #dependencies and #decoupling from China, we can see particularly clearly that the issue of social responsibility has become considerably more complex in a volatile global environment.
#CSR #corporategovernance #relationaleconomy #relationalbusinessmodel #crisisresilience#sustainability #leadership