More than ever before, managers and entrepreneurs are being confronted with demands that can no longer be met with the skillset provided by a classic business management qualification. This has exposed the limitations of conventional management education; an opinion also shared by the renowned Canadian management theorist Henry Mintzberg. These challenges require a communicational and organizational approach, as well as a more advanced knowledge of political science.
ZU has responded to these challenges with a new type (by German standards) of educational program for entrepreneurial all-rounders. During the course of the four-year “Corporate Management & Economics | CME” bachelor's degree program our graduates will learn how to combine Business Administration and Economics skills with Cultural Studies, Communication and Media Studies, as well as aspects of Politics and Administrative Sciences knowledge.
Although quite a few courses at ZU are offered in English, it is not possible to complete a bachelor´s degree in “Corporate Management & Economics | CME” entirely in English. Language skills in English are preferred, while German is an absolute necessity. ZU requires very good proficiency in German language on C1 level for all degree-seeking applicants.
Application Advice Undergraduate Programs
You have questions about the study programs and the application process? Then please contact our team Admissions.
"When choosing my degree course, it was important to me to be taught more than just traditional business school economics. Compared to other business administration courses, the Corporate Management & Economics course offered insights into political science and a very research-oriented course. On the selection day, I was also impressed by the familiar environment on campus, which I was able to help shape in my later studies, both in teaching and in the cultural and initiative landscape. What I particularly liked about the teaching was the close exchange with the lecturers and the interdisciplinary approach of many courses.
After graduating from ZU, I completed a long internship in the corporate strategy department of an automobile manufacturer before moving to Sweden for my Master's degree at the University of Gothenburg."
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The critical assessment of our study program by third parties is a key part of our quality assurance concept. Experts from the industry and from academia are involved as external appraisers on all aspects of improving and reconfiguring our study and exam regulations.
The program advisory board currently comprises: