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Bachelor of Arts in Corporate Management & Economics | CME

For company founders. Social entrepreneurs. Business consultants. Investment bankers. Coffee house founders. Automobile experts. Financial jugglers. Family business successors. Booksellers. Global corporate leaders. NPO specialists. Lobbyists. Consumer researchers. Creative marketers. Music publishers.

Description of CME study program

Our ambition is to produce all-rounders instead of just standard business graduates

Bachelor of Arts (BA) in Corporate Management & Economics | CME


More than ever before, managers and entrepreneurs are being confronted with demands that can no longer be met with the skillset provided by a classic business management qualification. This has exposed the limitations of conventional management education; an opinion also shared by the renowned Canadian management theorist Henry Mintzberg. These challenges require a communicational and organizational approach, as well as a more advanced knowledge of political science.


ZU has responded to these challenges with a new type (by German standards) of educational program for entrepreneurial all-rounders. During the course of the four-year “Corporate Management & Economics | CME” bachelor's degree program our graduates will learn how to combine Business Administration and Economics skills with Cultural Studies, Communication and Media Studies, as well as aspects of Politics and Administrative Sciences knowledge.



Course facts and information

  • Qualification: Bachelor of Arts (B.A.)
  • Standard period of study: 8 semesters (4 years)
  • ECTS points: 240
  • Course language: German and English
  • Language skills: Good knowledge of English and German is necessary (C1)
  • Course begins: Spring (January) and fall semester (September)
  • Faculty: Faculty of Corporate Management & Economics
  • Fees per semester: 6,550 euro 

Interested? Please note the language requirements

Although quite a few courses at ZU are of­fered in Eng­lish, it is not possible to complete a bachelor´s degree in “Corporate Management & Economics | CME” entirely in Eng­lish. Lan­guage skills in Eng­lish are preferred, while German is an absolute necessity. ZU requires very good proficiency in German lan­guage on C1 level for all degree-seeking applicants.


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Team Admissions

Dierolf, Nadine
Dierolf, Nadine

Application Advice Undergraduate Programs

You have questions about the study programs and the application process? Then please contact our team Admissions.


What our alumnus says

"When choosing my degree course, it was important to me to be taught more than just traditional business school economics. Compared to other business administration courses, the Corporate Management & Economics course offered insights into political science and a very research-oriented course. On the selection day, I was also impressed by the familiar environment on campus, which I was able to help shape in my later studies, both in teaching and in the cultural and initiative landscape. What I particularly liked about the teaching was the close exchange with the lecturers and the interdisciplinary approach of many courses.


After graduating from ZU, I completed a long internship in the corporate strategy department of an automobile manufacturer before moving to Sweden for my Master's degree at the University of Gothenburg."

Lewin Saile, Alumnus CME 2023 | Foto: privat
Lewin Saile, Alumnus CME 2023 | Foto: privat

Team Admissions

Dierolf Nadine, Hurlebaus Silvia, Wallace Birgit
Dierolf Nadine, Hurlebaus Silvia, Wallace Birgit
Team Admissions
Phone:+49 7541 6009-2000
Room:FAB 3 | 0.31

Executive and Academic Program Director

Häcker-Kruck, Isabell
Häcker-Kruck, Isabell Dr
Program Director Corporate Management & Economics | CME
und General Management | GEMA
Phone:+49 7541 6009-1207
Room:FAB 3 | 0.69
Ghanem, Rima
Ghanem, Rima Dr
Program Director Corporate Management & Economics | CME
und General Management | GEMA
Phone:+49 7541 6009-1805
Room:FAB 3 | 0.69

The critical assessment of our study program by third parties is a key part of our quality assurance concept. Experts from the industry and from academia are involved as external appraisers on all aspects of improving and reconfiguring our study and exam regulations.

The program advisory board currently comprises:

  • Prof. Dr. Andreas Pyka
  • Dr. Christa Hainz
  • Dr. Christoph Kneip
  • Prof. Dr. Winfried Pohlmeier
  • Jan Gutjahr
Time to decide

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