ZU Professor Anja Achtziger appointed to the Baden-Württemberg Consumer Commission

Professor Dr. Anja Achtziger, Vice President Research and new Director of the Consumer, Market and Policy Research Center (CCMP) at ZU, has been appointed to the Baden-Württemberg Consumer Commission. She was appointed to the 15-member panel by Peter Hauk, Minister of Food, Rural Affairs and Consumer Protection.

“I am very pleased to have been accepted into the Baden-Württemberg Consumer Commission and want to contribute actively to the welfare of consumers in the state,” said Anja Achtziger following her appointment. “I’m honored to be able to bring scientific knowledge on consumer behavior to the commission to make sure the commission always has the most up-to-date information.”

The previous director of the CCMP at ZU, Professor Dr. Lucia A. Reisch, has responded to a call from the University of Cambridge, where she will be heading up the El-Erian Institute of Behavioural Economics and Policy at the Department of Politics and International Studies.

“I would like to thank Professor Reisch for her tireless volunteer work on behalf of consumer research and consumer policy in Baden-Württemberg. At the same time, I wish the new Director of the Research Center, Professor Achtziger, a good start and every success,” said Minister Hauk at the handover ceremony.

The Baden-Württemberg Consumer Commission was established in December 2005 as an independent body of experts. Its purpose is to advise the state government on fundamental consumer policy issues and to develop recommendations for consumer policy action. The Baden-Württemberg Consumer Commission handles a wide range of different topics in regular meetings and working groups. The agenda currently includes, for example, data protection as consumer protection, consumer protection in the digital world, and retirement provision issues. The results of the work will be forwarded to the state government as recommendations for further political implementation.