The ZU appoints Professor Dr. Martin Meißner to the Chair of Marketing

“I got to know the ZU as a place where lecturers, students and employees worked with great enthusiasm at socially relevant topics, such as for example digitalization,” Professor Meißner said, describing his motives for moving to the ZU. “I look forward to creative and critical students, to the open culture of discussion and many interesting interdisciplinary research projects with my future colleagues.”

Martin Meißner, born and brought up in Gütersloh, studied business administration at the University of Bielefeld. After finishing his diploma studies, he gained his doctorate at the Chair for Marketing in the field of marketing and decision-making research and subsequently took on a post as academic advisor. A grant from the German Research Foundation led to him spending eight months of research at the Department of Marketing at Monash University in Melbourne. Afterwards, Professor Meißner worked as an Associate Professor for Marketing in the Department of Sociology, Environmental and Business Economics of the University of Southern Denmark. Time spent as a guest researcher brought him to the Department of Marketing of Duke University in Durham, USA and to the Industrial Engineering Department of the University of Chile in the Chilean capital Santiago.

The focal points of Martin Meißner’s research are in the areas of social media and digitalization as well as decision-making research. “In my research work at the ZU I will on the one hand be concerned with developing and empirically testing theories that justify the effective use of social media in companies,” Professor Meißner explains. “On the other, I would like my research to make a contribution to better understanding and prediction of individuals’ information research and decision-making behavior, thereby in turn being able to improve the success of digital platforms, in particular in the fields of E- and VR-Commerce and to increase customer satisfaction.”