Master of Arts (M.A.) in Psychology & Management
Two-year Master in Psychology & Management for Digital Transformation | PSM
Introduction subject to accreditation and state recognition of the degree program.
Shaping Sustainable Digital Transformation
Advancing digitalization is radically changing organizations in terms of processes, products, collaboration and leadership. The faster technologies become, the more acceptance, motivation, emotion, decision-making behavior, team dynamics and culture determine success or resistance to change.
This is precisely where the Master's in Psychology & Management comes in. It combines psychological expertise with management skills in a digital context in order to shape transformation in an evidence-based and responsible manner. It is ideal for anyone who is looking for a Master's in Business Psychology but wants to understand change more as an interplay between organizational psychology, management practice and technology.
The course prepares students for leadership roles in digital change: from digital leadership and data-based HR to the design of sustainable digital business models - always with a focus on ethics, sustainability and social responsibility.
"The Master's in Psychology & Management opens up exceptional career paths for students in a working world undergoing radical change. Those who study here develop a rare profile of psychological depth, strategic thinking and digital decision-making skills - exactly what companies are looking for today. Graduates leave the program as sought-after shapers of transformation, ready to take on responsibility and make an impact."
Prof. Dr. Anja Achtziger | Chair of Social & Business Psychology
What is the Master's in Psychology & Management about?
- Psychological foundations of management: motivation, emotion, decisions as the basis of good leadership. Work psychology and personnel psychology.
- People at the heart of digitalization: remote/hybrid work, virtual teams & encounters, technological acceptance, organizational psychology.
- Evidence-based data competence for decisions: Research Methods & (Applied) Data Analytics, Data Literacy.
- Ethical-sustainable transformation: Responsible use of data & AI, corporate digital responsibility.
Facts and figures of the Master in Psychology & Management
- Degree: Master of Arts (M.A.)
- Standard period of study: 4 semesters (2 years)
- ECTS credits: 120 ECTS
- Course language: German/English
- Start of studies: from fall semester 2026
- Departmental affiliation: interdisciplinary
- Semester fee: 7,300 euros
Do you have any questions and would like to get to know us?
In an individual consultation, you will find out everything you need to know about studying for a Master's degree in Psychology & Management at Zeppelin University in Friedrichshafen: course content, focus areas, the application process at Zeppelin University, admission criteria, funding options and anything else you would like to know.
Tip: Experience our Uni live! day on March 14.
What skills do I take with me?
Graduates can ...
- apply psychological principles to transformation and change management processes ,
- lead employees and organizations through digital change
- designtechnological innovations in line with human needs,
- handle digital data and AI ethically and responsibly,
- conduct empirical research on digital behaviour & organizational issues.
Plus: digital cross-sectional skills such as AI & Automation Psychology, Virtual Collaboration and Change Readiness.
Personal development is another focus: independence, the ability to reflect, problem-solving, communication and cooperation skills are strengthened. You will learn to actively manage your professional and personal development and adapt flexibly to social and technological changes.
What are the career prospects?
Typical fields after the Master's degree include
- Personnel & organizational development
- Digital HR / People Analytics
- Change management & leadership
- Innovation management & digital product development
- Consulting/Digital Strategy
- Digital business models & start-ups
- Science & Research
Who is the Master intended for?
For all those who not only want to "manage" transformation, but also understand it and shape it effectively, regardless of their first degree and without subject restrictions or further requirements: It only requires a Bachelor's degree with at least 180 ECTS.
Is the Master's degree more in psychology or management?
Both! You will work at the interface and learn how to apply psychological methods in management and digital contexts. There are neither pure business topics on offer nor a focus on pure psychology. Zeppelin University imparts knowledge between the disciplines and the modules of the new degree program were selected precisely for this purpose.
What role does data & AI play?
They are a very important part of the degree program. They strengthen data literacy and apply analysis methods in a management context (e.g. applied data analytics; ethical perspective).
Is this a Master's in Business Psychology?
It is close to business psychology, but goes consistently further in the direction of digital transformation, automatism and virtuality: organizational and personnel psychology, management and technology are systematically considered together.
Is the Master in Management and Psychology NC free?
There is no numerus clausus at Zeppelin University. This means that you can study psychology here without an NC. Instead, the selection process and personal fit are what count here.
Application & selection procedure
There is no numerus clausus for our degree programs. The really interesting question is whether you are a good fit for our university and whether our university is a good fit for you. Can you enrich our university with your curiosity, your questions and your thirst for knowledge and would you like to be part of an inspiring environment in your Master's degree program?
You can apply for a place at Zeppelin University with all the necessary documents via the applicant portal. If your application is evaluated positively, you will receive an invitation to one of the upcoming selection days.
To find out whether Zeppelin University and you are a good match, every applicant goes through ZU's own selection process, Pioneers Wanted! This gives you the opportunity to find out more about our university on the selection day and at the same time gives our university an insight into your fields of interest and ways of thinking.
In order to participate in the selection day if your application is suitable, select a suitable selection day for you during your online application in the applicant portal. Please note the relevant application deadlines so that we can consider your application documents.
Contact for applicants
| Phone: | +49 7541 6009-2000 |
| Room: | FAB 3 | 0.31 |
Program responsibility
Program Director I Psychology, Economics & Politics I PEP
| Phone: | +497541 6009-2232 |
| Room: | FAB 3 | 0.73 |
