2024-02-26

China’s Environmental Protection: A Deep Dive with Dr. Matthias Niedenführ

In a recent episode of the ZU Science|Talk podcast, Dr. Matthias Niedenführ, a Senior Research Fellow at LEIZ and leader of the research focus "Leadership and Innovation in Asia," shared his expert insights on China's role in environmental protection. The conversation was facilitated by Michael Scheyer, Head of Communications at Zeppelin University.

The discussion centered around the sustainability efforts of the Chinese government, the private sector, and the general population. It also explored the role of the Green China narrative in the geopolitical dynamics between the West and China.

Photo: Jim Papke
Photo: Jim Papke

Dr. Niedenführ highlighted the increasing commitment of Chinese private companies to sustainability, which is significantly contributing to the government's environmental strategy. Despite the allure of high profits, which often leads to neglect of even basic environmental standards, the government has begun to prioritize environmental issues, urging both state-owned and private companies to join the cause.


With his extensive experience in China, Dr. Niedenführ offered fascinating insights into the average citizen’s efforts to adopt more sustainable consumption habits. He also discussed the role of companies in corporate social responsibility initiatives, including environmental protection measures and employee training. These companies are driven to excel by government pressure, customer demands, and the expectation of sustainable practices from business partners. Despite the challenges this presents to the West, China’s sustainable practices may offer valuable lessons for us all.

Listen to the full ZU Science|Talk Podcast episode, “Will China become a sustainable and environmentally-conscious country?” here.

For more insights, check out Sebastian Paul’s related interview with Dr. Niedenführ, “Is China on the way to more sustainability?” (Ist China auf dem Weg zu mehr Nachhaltigkeit?”) on ZU Daily here.

Dr. Niedenführ, a sinologist and business ethicist, has spent over a decade researching and working at East Asian universities. He is deeply interested in leadership, corporate culture, and sustainability in East Asian companies. He completed a junior professorship on "Business Culture and Ethics in China" at the University of Tübingen and established the China Center there as deputy director.

Time to decide

This website uses external media, such as maps and videos, as well as external analytics tools – all of which may be used to collect data about your online behavior. Cookies are also stored when you visit our website. You can adjust or revoke your consent to the use of cookies and extensions at any time.

For an explanation of how our privacy settings work and an overview of the analytics/marketing tools and external media we use, please see our privacy policy.