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Bachelor of Arts in Communication, Culture & Management | CCM
Project-Based Study Program
Selected projects by ZU students of CCM
Are you wondering how local cultural creation can be linked to planetary thinking? Do you want to know how moderators, creative producers, art directors and journalists survive in the age of artificial intelligence? Would you like to learn how to set up a theater collective or an alternative culture project that will change your city for good? Would you like to get to know the thinking and tools of cultural sociologists, media producers or communication consultants who help to understand and overcome current crises? Do you want to find out what curators and gallery owners in the independent scene need to be able to do and what qualifies post-heroic cultural managers and feminist dramaturges to open up a new perspective on the world?
Are your interests so wide-ranging that your Bachelor's degree program should include the big world-shaking questions? Then Zeppelin University and the Bachelor's degree programme Communication, Culture & Management | CCM offers the right environment for you. At Zeppelin University, you will not only be given the tools to think, you can also create your own festival organize your own festival, curate your own exhibitions, work in the artsprogram, produce your own radio shows and podcasts and make your own films in a film seminar.
As part of the interdisciplinary CCM program, you can deal with precisely these issues in depth, both theoretically and practically. In times of profound social upheaval, the CCM programme deals with the questions and problems of existing and new future-oriented fields of work in culture and communication.
CCM qualifies you for work in these fields and for further study programs. A research and project-orientated environment, committed teachers and students as well as future-oriented infrastructures will help you to develop your thinking, develop a feel for tomorrow's fields of work and act responsibly.
Zeppelin University emphasizes research-based learning, personal initiative, conceptual thinking and personal development. Here you work on the study formats yourself and can choose between different program lines. The great freedom of choice from the second year onwards allows you to combine courses individually and thus tailor your course of study to your needs. Your coaches from academia and practice as well as the programme managers will advise you.
Description of CCM study program
As part of an interdisciplinary study course they will deal with current issues and topics in the cultural and communication sciences, carry out their own student research projects, and delve into challenging theoretical models. This project-oriented program will give students the chance to organize festivals, curate exhibitions, carry out cultural and communications consultancy projects, plan campaigns or work in an online editorial team.
Research focus & teaching portfolio
In today's world where media permeates all areas of our lives, both the cultural and creative industries and the communications and media sectors are witnessing rapid growth. With its broad teaching portfolio, the opportunity for students to customize their studies, and more time for creative development, the four-year CCM study program is our response to this.
Students can choose to focus on communications, and thus approach the program from a psychological perspective, or they can opt to advance their knowledge of cultural science or cultural production.
The program comprises modules on Strategic Communication, Media Practices, Audience Research, Philosophy, Cultural History, Art, Cultural Production, Creativity & Performance, Perspectives of Globalization, Law, Selected Methods and Psychological Aspects of Communication and Culture. These are supplemented by modules on Management, Sociology, Business and Political Economics, through to Law, Political Science and Public Administration.
Communications and cultural managers require the ability to moderate processes and interests, to think conceptionally and entrepreneurially, to work in diverse teams and to make strategic decisions. In an interdisciplinary, dialogical and project-oriented learning environment, we look at future developments, analyze current issues, combine research with practice, develop transformation strategies together, and investigate these alongside local and international partners in the industry and in academia. To do this we tap into our institutional fields of practice such as the arts program and a wide array of student initiatives and media projects.
Course facts and information
- Qualification: Bachelor of Arts (B.A.)
- Standard period of study: 8 semesters (4 years)
- ECTS points: 240
- Course language: German and English
- Language skills: Good knowledge of English is necessary
- Course begins: Spring (January) and fall semester (September)
- Faculty: Faculty of Communication & Cultural Sciences
- Fees per semester: 5,750 euro
Interested? Please note the language requirements
Although quite a few courses at ZU are offered in English, it is not possible to complete the Bachelor in Communication, Culture & Management entirely in English. Language skills in English are preferred, while German is an absolute necessity. ZU requires very good proficiency in German language on C1 level for all degree-seeking applicants. Applicants who have not learned German as a native language must provide proof of German language proficiency (level C1).
What makes CCM so special?
The unique thing about the CCM study program is that it gives students the opportunity to customize the course content, even allowing them to prepare their own seminars as part of the demand-oriented “Student Studies”.
The bachelor's degree course promises a research and project-oriented approach right from the first semester and is built on the personal supervision of our lecturers. The university thus understands its role as a place of intellectual stimulation, and is a veritable hotbed of student initiatives. Architecturally it is laid out as a large co-working space, with generously sized seminar rooms, media rooms, its own exhibition and project room, open work zones and lecture halls.
This is a place where students and lecturers can communicate on a one-to-one basis, so that together they can examine the dynamics, processes and contradictions of a rapidly changing society, and thus negotiate it in a responsible way.
There is a wide range of scholarships available to students who choose to study CCM at ZU
Internships, studying abroad and continued studies
To provide students with a global perspective, there is a compulsory internship abroad, as well as the option of studying at a host of prestigious partner universities across the globe. After completing the CCM course, our bachelor's graduates have taken very different career paths and taken one or two-year master's programs in Germany or abroad.
Study Fees & Financing
The tuition fees for the four-year Bachelor's degree course in Communication, Culture & Management amount to €5,750 per semester. It is also possible to pay the tuition fees monthly.
No financial obstacles should stand in the way of an excellent education, which is why we offer you individual financing options for your studies at ZU.
Scholarships are not only available for young people who have achieved exceptional results - we also offer scholarships to applicants with experience beyond success or with a strong commitment to cultural, political or social issues.
Career prospects with a Bachelor's degree Communication, Culture & Management | CCM
After completing their Bachelor's degree in Communication, Culture & Management, our alumni find their dream jobs in a wide variety of fields*:
- 40 % in the creative industry, media, communication, PR
- 14 % in the cultural sector
- 14 % in consulting
- 19 % in NGOs/ associations/ foundations
- 13 % in other areas
*Survey of alumni fall 2024
You can find further insights into the fields of activity of our alumni in the CCM alumni careers.
What our Alumna says
"I was convinced of ZU' s interdisciplinary concept right fromthe start and that was the reason why I chose Zeppelin University and the Communication, Culture & Managementdegree program - fortunately, I benefit most from this interdisciplinarity in retrospect! Among other things, the small seminar groups, great practice-oriented project work and my fellow students made my studies a special time.
Today I work as a consultant at actori GmbH - a strategy consultancy for cultural institutions."
CCM study program
Team Admissions
| Phone: | +49 7541 6009-2000 |
| Room: | FAB 3 | 0.31 |
Executive and Academic Program Director
| Phone: | +49 7541 6009-1305 |
| Room: | FAB 3 | 0.67 |
| Phone: | +49 7541 6009-1361 |
| Room: | FAB 3 | 1.47 |
