Sep 202128Tue
Student Projects
19.30 o'clock – 21.00 o'clock
Friedrichshafen | Construction Site ZF Campus, Black Box 1.09

The Art and Business of Video Games

Vortragsreihe ZU|Gaming | Not Playing Around – The Business, Theory, Art & Culture of Gaming

The Art and Business of Video Games

Dr Joost van Dreunen | New York University Stern School of Business

Considered “the top academic” in the video games industry, Joost teaches at the NYU Stern School of Business and is author of One Up: Creativity, Competition, and the Global Business of Video Games. Previously he was co-founder and CEO of SuperData Research, a games market research firm, which was acquired by Nielsen in 2018. Joost works as an advisory board member for a portfolio of both publicly traded firms and startups in gaming. He publishes a weekly newsletter on gaming, tech, and entertainment called SuperJoost Playlist.

Interactive entertainment today approaches $200 billion in global consumer spending. It also remains poorly understood among government policy-makers, financial investors, and media executives. In this lecture we’ll explore the transition of video games as a fringe activity to become a mainstream form of entertainment and it
managed to thrive in the face of digitalization where conventional media firms faltered. You’ll hear about the trends, the major players, user-generated content, advertisers entering the space, and Big Tech’s impact on the global games’ economy.

The lecture series will be hybrid, i.e. streamed in presence and additionally via the channel of ZU | Gaming. You can access it here.

The Art and Business of Video Games
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