Are you wondering how local cultural creation can be linked to planetary thinking? Do you want to know how moderators, creative producers, art directors and journalists survive in the age of artificial intelligence? Would you like to learn how to set up a theatre collective or an alternative culture project that will change your city for good? Would you like to get to know the thinking and tools of cultural sociologists, media producers or communication consultants who help to understand and overcome current crises? Do you want to find out what curators and gallery owners in the independent scene need to be able to do and what qualifies post-heroic cultural managers and feminist dramaturges to open up a new perspective on the world?
Are your interests so wide-ranging that your Bachelor's degree programme should include the big world-shaking questions? Then Zeppelin University and the Bachelor's degree programme Communication, Culture & Management | CCM offers the right environment for you.
As part of the interdisciplinary CCM programme, you can deal with precisely these issues in depth, both theoretically and practically. In times of profound social upheaval, the CCM programme deals with the questions and problems of existing and new future-oriented fields of work in culture and communication.
CCM qualifies you for work in these fields and for further study programmes. A research and project-orientated environment, committed teachers and students as well as future-oriented infrastructures will help you to develop your thinking, develop a feel for tomorrow's fields of work and act responsibly.
Zeppelin University emphasises research-based learning, personal initiative, conceptual thinking and personal development. Here you work on the study formats yourself and can choose between different programme lines. The great freedom of choice from the second year onwards allows you to combine courses individually and thus tailor your course of study to your needs. Your coaches from academia and practice as well as the programme managers will advise you.
In today's world where media permeates all areas of our lives, both the cultural and creative industries and the communications and media sectors are witnessing rapid growth. With its broad teaching portfolio, the opportunity for students to customize their studies, and more time for creative development, the four-year CCM study program is our response to this.
Students can choose to focus on communications, and thus approach the program from a psychological perspective, or they can opt to advance their knowledge of cultural science or cultural production.
The program comprises modules on Strategic Communication, Media Practices, Audience Research, Philosophy, Cultural History, Art, Cultural Production, Creativity & Performance, Perspectives of Globalization, Law, Selected Methods and Psychological Aspects of Communication and Culture. These are supplemented by modules on Management, Sociology, Business and Political Economics, through to Law, Political Science and Public Administration.
Communications and cultural managers require the ability to moderate processes and interests, to think conceptionally and entrepreneurially, to work in diverse teams and to make strategic decisions. In an interdisciplinary, dialogical and project-oriented learning environment, we look at future developments, analyze current issues, combine research with practice, develop transformation strategies together, and investigate these alongside local and international partners in the industry and in academia. To do this we tap into our institutional fields of practice such as the arts program and a wide array of student initiatives and media projects.
Although quite a few courses at ZU are offered in English, it is not possible to complete a bachelor´s degree in “Communication, Culture & Management | CCM” entirely in English. Language skills in English are preferred, while German is an absolute necessity. ZU requires very good proficiency in German language on C1 level for all degree-seeking applicants.
Application Advice Undergraduate Programs
You have questions about the study programs and the application process? Then please contact our team Admissions.
The unique thing about the CCM study program is that it gives students the opportunity to customize the course content, even allowing them to prepare their own seminars as part of the demand-oriented “Student Studies”.
The bachelor's degree course promises a research and project-oriented approach right from the first semester and is built on the personal supervision of our lecturers. The university thus understands its role as a place of intellectual stimulation, and is a veritable hotbed of student initiatives. Architecturally it is laid out as a large co-working space, with generously sized seminar rooms, media rooms, its own exhibition and project room, open work zones and lecture halls.
This is a place where students and lecturers can communicate on a one-to-one basis, so that together they can examine the dynamics, processes and contradictions of a rapidly changing society, and thus negotiate it in a responsible way.
To provide students with a global perspective, there is a compulsory internship abroad, as well as the option of studying at a host of prestigious partner universities across the globe. After completing the CCM course, our bachelor's graduates have taken very different career paths and taken one or two-year master's programs in Germany or abroad.
"I was convinced of ZU' s interdisciplinary concept right fromthe start and that was the reason why I chose Zeppelin University and the Communication, Culture & Managementdegree program - fortunately, I benefit most from this interdisciplinarity in retrospect! Among other things, the small seminar groups, great practice-oriented project work and my fellow students made my studies a special time.
Today I work as a consultant at actori GmbH - a strategy consultancy for cultural institutions."
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