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Nele Backhaus

Study Program


Professional Position

Team Commercial Strategy & Operations staff member


Coca-Cola GmbH

Nele Backhaus studied Communication & Cultural Management at ZU and now works in Team Commercial Strategy & Operations at Coca-Cola GmbH in Berlin.

How did your studies prepare you for your current occupation?

"Because I studied Communication & Cultural Management, I found studies at ZU to be very generalistic. I got insights into very varied subject areas and they help me today to see problems from different perspectives and therefore to arrive at different problem-solving approaches which are unorthodox but useful. So my studies prepared me for my current occupation in that they cultivated my head and my heart."

When I look back on my time at ZU…

"…I don't only think back to my studies – most of all I think about the people that I was there with." I got to know some of my best friends at ZU – and here in Berlin too you notice that the ZU community is very active. In short, the three years at ZU left a big impression on me and I wouldn't have missed them for the world."



  • BA CME
  • BA CCM
  • BA SPE
  • MA CME
  • MA CCM
  • MA AMC
  • MA DS
  • MA PMD
  • eMA BEL
  • eMA DIP
  • eMA FESH
  • eMA LEE
  • eMA MOBI
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