Franziska Lienert

Franziska Lienert

Franziska Lienert came to ZU from Ruprecht Karls University in Heidelberg after completing her bachelor's degree in musicology and German studies to expand her theoretical knowledge to include cultural management. After completing her master's degree in CCM, she started working at the start-up Too Good To Go, where she is currently a marketing and PR manager.

How did your studies prepare you for what you do today?

"My seminars helped me look at the different communication processes from different angles. A target group-oriented approach and the need to critically question existing processes have become useful tools for me in all areas."

Why CCM exactly?

"CCM has given me the knowledge I wish I had learned during my bachelor's degree. Combining theoretical content with practical experience, being given the freedom to take responsibility for my big projects, and having a say in the content of my studies myself - it all helped me immensely."

Looking back, what has ZU provided that another university doesn't even begin to offer?

"ZU offered me the openness to devote myself to my diverse interests, not least through interdisciplinary elective seminars and student initiatives. In addition, I have always appreciated the discussion culture inside and outside the seminars. Practical courses, critical questioning of the status quo, and a student body that couldn't be more interested and engaged - that's how I always imagined studying."

Other alumni careers (MA CCM)

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