Dr. Anja Höft

Dr. Anja Höft completed both her bachelor's and master's degrees in Corporate Management & Economics at ZU. She worked as an innovation manager at Bosch Power Tools in Stuttgart. Now she is working at Andreas STIHL AG & Co. KG as a Digital Agenda and Innovation Officer.

What did you learn at ZU that benefits you in your everyday work today?

"Beyond the methodological and technical tools, ZU has always challenged and encouraged me. The time was intense, so I learned about myself, how resilient I am, and how efficiently working and prioritizing works. Due to the interdisciplinarity at ZU, I learned to think from other perspectives for my tasks and take unconventional approaches. Especially when you work in the field of innovation, an important prerequisite."

From your perspective as a professional, would you study at ZU again, and if so, why?

"I am constantly confronted with the question of why I invested in a small car when you can study for free in Germany. But I would make the same decision again at any time. There are many reasons why ZU was the right choice for me: The small cohorts, which created very fruitful discussions. The demand to think outside the box and always question things that are taken for granted. The professors always had an open ear. The openness to studying in Student Studies the things that were not on the curriculum. And the many inspiring people I had the chance to meet at ZU. ZU has played a big part in the person I am today. "

Other alumni careers (B.A. in Corporate Management & Economics | CME, M.Sc. in Corporate Management & Economics | CME)

Time to decide

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