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Marvin Troemer

Study Program

CCM

Professional Position

Manager of Corporate Communications

Company

Berner Group

Marvin Troemer studied Communication & Cultural Management at ZU and now works as Manager of Corporate Communications at Berner Group in Künzelsau.

How did your studies prepare you for your current occupation?

"My studies at ZU taught me two important PR maxims: make second-order observations and think in interim solutions. The former helps with crisis communication, in some cases it helps one to see a black swan event in advance. The latter is the basis of modern communication: making solutions communicable in the border areas between business, media, politics, society, and culture – thereby making them compatible."

When I look back on my time at ZU…

"…above all I think of a university with a soul. The place where people ate, debated, and worked together, where there were evenings in the bar with poetry slams, where popular masterpieces were presented, a place where you could sometimes just leave your laptop sitting so that you could go and have a coffee by the lake. All told – the best conditions for personal growth that I can imagine."

 

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